SportsMEDIA Technology Corporation Signs Multi-year Contract With Golf Channel to Enhance Broadcasts

Optimum Putting Line Gives TV Golf Fans Appreciation for Difficulty of Each Putt

DURHAM, N.C.--(BUSINESS WIRE)--SportsMEDIA Technology Corporation, the award-winning provider of graphics, statistics and video enhancement solutions, today announced a new three year agreement with the Golf Channel to provide a virtual graphic solution to enhance the broadcast of its PGA Tour and LPGA Tour golf tournaments. SportsMEDIA’s SMART Virtual Putting Line system inserts a virtual “optimum putting line” showing where the ball must travel in order to make a successful putt and gives the television audience a true appreciation for the difficulty of each putt. SportsMEDIA’s system draws the optimum putting line by integrating with AimPoint’s positional data system that measures the slope and grain of the putting surface.

“However, our technology also creates some unique opportunities for sponsors, such as Fidelity Investments, to reach their target audience in new and engaging ways.”

“The combination of SportsMEDIA’s leading technology, their ability to seamlessly integrate with other vendors’ equipment and their long history in working with the PGA Tour made it an obvious choice for us to work together,” said Tony Tortorici, Golf Channel vice president of production.

During the Golf Channel’s 2010 broadcasts, including this week’s AT&T Pebble Beach National Pro-Am, the optimum putting line will be sponsored by Fidelity Investments as part of their advertising campaign which uses an animated green line to represent Fidelity's guidance and path to help individuals achieve their financial goals.

“SportsMEDIA provides the production tools broadcasters need to create the most compelling content to captivate television viewers,” said Don Tupper, vice president of business development for SportsMEDIA. “However, our technology also creates some unique opportunities for sponsors, such as Fidelity Investments, to reach their target audience in new and engaging ways.”

Golf Channel has a long-term exclusive cable deal with the PGA Tour. SportsMEDIA’s technology will be utilized by the Golf Channel at a minimum of 12 events annually.

The AT&T Pebble Beach National Pro-Am will be held from February 11-14, 2010 in Pebble Beach, CA.

About SportsMEDIA Technology Corporation

SportsMEDIA Technology Corporation, headquartered in Durham, NC, is a leading provider of graphics, statistics and video enhancement software and services for live television sports broadcast networks. Founded in 1988, SportsMEDIA pioneered the first real-time scoring and wireless data system. SportsMEDIA continues to develop and deliver customized products and services to enhance the production quality and viewers’ experience of sporting events. The company has won 15 Emmy awards since 1993. SportsMEDIA’s solutions have been used at the most prestigious sporting properties for some of the biggest sporting events including the Super Bowl, NBC Sunday Night Football, the Indianapolis 500, the NCAA Final Four, the Kentucky Derby, ESPN Summer and Winter X Games, NBA on TNT, NASCAR and NHL. SportsMEDIA’s customers include all major broadcast television companies as well as several regional and specialty sports networks. For more information, visit www.sportsmedia.com.

About Golf Channel

Golf Channel is a multimedia, golf entertainment and services company based in Orlando, Fla. The Golf Channel cable network, co-founded by Arnold Palmer and a subsidiary of Comcast Corporation (NASDAQ: CMCSA, CMCSK), is available in more than 120 million homes worldwide through cable, satellite and wireless companies. Exclusive partnerships with the world’s top tours allow Golf Channel to feature more live golf coverage than all other networks combined, added to a programming schedule distinguished by golf’s best news, instruction and original programming. Golf Channel’s digital platform of businesses is led by www.GolfChannel.com, the number-one golf destination on the Internet, delivering unmatched coverage of the world of golf, as well as services that help the recreational player with how to play, what to play and where to play golf.