DeviceAnywhere Bolsters European Presence With Latest Appointment

Mike McHale Appointed Managing Director of EMEA Sales to Achieve Further Expansion into EMEA

SAN MATEO, Calif.--(BUSINESS WIRE)--DeviceAnywhere, the industry leader in end-to-end mobile application testing, today announces the appointment of Mike McHale to the position of Managing Director of EMEA Sales. The addition of McHale to the UK sales and marketing team represents the latest step by DeviceAnywhere to further expand its EMEA footprint, having doubled the size of the team over the past year.

“There is a great opportunity here to expand our footprint across EMEA through building on our successful partnerships with leading OEM’s and mobile operators looking to take advantage of the end-user demand for new and innovation content and services.”

This latest appointment reinforces DeviceAnywhere’s commitment to continue to grow and support partners and customers across EMEA with DeviceAnywhere’s complete range of award-winning mobile application testing and development solutions. McHale assumed his new position in the newly created role on 18th January 2010.

Established in February 2007 and based out of London, the team has already established its position as the provider of the “go-to” mobile application testing, monitoring and certification solutions across EMEA, having established numerous VDL partnerships with European Carriers and OEMs including O2 UK, 3UK, Forum Nokia, Sony Ericsson, Telefónica Movil and the Symbian Foundation.

Faraz Syed, Co-Founder and CEO of DeviceAnywhere said: “Mike brings into the business proven ability and enthusiasm to drive sales growth internationally in high-tech industries and the telecommunications sector. This is further demonstration of our commitment to supporting our continued growth as a provider of solutions that support the business imperative and technological demands of our international clients across the entire mobile value chain.”

“DeviceAnywhere has a tremendous reputation within the industry for breaking the mould in providing award-winning solutions that streamline the development of mobile applications and content,” said McHale when commenting on his new position. “There is a great opportunity here to expand our footprint across EMEA through building on our successful partnerships with leading OEM’s and mobile operators looking to take advantage of the end-user demand for new and innovation content and services.”

McHale joins DeviceAnywhere with over 25 years of progressive experience in direct and channel sales, sales management, new business development and marketing. He joins DeviceAnywhere from Anite Telecoms, prior to which he was at IXIA where he achieved consistent year-on-year growth and grew the sales team fourfold. He will report directly to Chris Callahan, Senior Vice President of Sales and Marketing.

About DeviceAnywhere

DeviceAnywhere provides convenient and cost-effective end-to-end solutions for mobile content development, testing, monitoring, certification, test automation and deployment – enabling application developers to bring better content to market faster than ever before. DeviceAnywhere products are accessible over three core technology platforms to address specific use cases of mobile application developers.

• Direct-to-Device™ technology – This approach provides access to real handsets in live global networks, from anywhere. This award winning technology has served thousands of organizations for six years and is an established and widely used standard protocol for mobile developers worldwide
• DeviceAnywhere’s Direct-To-Device™ – Smartphone technology approach provides a software-only option exclusively for smartphone application development and test automation and is available in a lab environment. Ideal for enterprise mobility applications and consumer applications designed exclusively for smartphones
• Direct-To-Device Express – This approach ensures the fastest device turnaround possible and is an ideal choice for those groups within mobile operators and device manufacturers that are responsible for handset testing and certification

DeviceAnywhere currently supports more than 2,000 devices on over 28 different carrier networks worldwide, with locations in the U.S., U.K., Canada, France, Germany and Spain. To learn more about DeviceAnywhere – and to sign up for a free, three-hour trial – please visit www.deviceanywhere.com. Interested in our perspective on trends and issues in the mobile marketplace? Visit our CEO's blog (www.mobileapplicationtestingtimes.wordpress.com) and follow us on Twitter (http://twitter.com/devanywhere).