PL360 Beverage Partners Launches with a Unique Approach to Brand Building

DENVER--(BUSINESS WIRE)--Dave Ficeli and Bob Falvo are pleased to announce the formation of PL360 Beverage Partners, a ‘premium’ wine and spirits company focused on building premium control label, private label and agency wine and spirits brands, both domestic and import, for the largest retail customers worldwide.

“The control label and private label wine category has a nearly boundless upside. The continued growth of well-positioned, premium national brands and the emerging premium private label category within alcohol beverages clearly supports the theory”

PL360 Beverage Partners employs a unique consumer-driven model called BrandSPAN which encompasses its 360° ‘pull strategy’. By targeting specific consumer segments and behaviors, BrandSPAN is able to identify compelling premium wine and spirits opportunities for these consumers resulting in greater value, brand loyalty and margin for retailers.

“By utilizing a consumer-driven model that is supported by market analysis, targeted consumer research, brand positioning and strategy, we believe we can better determine what consumers need, want and require from a successful brand,” stated Dave Ficeli, PL360 Beverage Partners CEO. “Our goal is to genuinely connect with consumers and build performance brands for our distributor and retail partners.”

“Consumers continue to demand more premium, customized brands in their lives. This demand certainly applies to wine and spirits brands,” stated Mr. Ficeli. “The control label and private label wine category has a nearly boundless upside. The continued growth of well-positioned, premium national brands and the emerging premium private label category within alcohol beverages clearly supports the theory,” he continued.

“This growth has been in a large part due to where consumers are purchasing,” remarked Bob Falvo, PL360 Beverage Partners COO. “We believe the U.S. retail grocery channel offers real opportunity for control and private label wine and spirits brands. The grocery and overall retail chain channel represent huge untapped potential for future wine market growth.”

The PL360 Beverage Partners management team made up of Ficeli, Falvo and Todd Stockbauer, CFO, offers decades of combined experience growing brands in wine, spirits and beer with industry leaders including: E&J Gallo, WJ Deutsch & Sons, Foster’s Wine Estates, and Molson Coors.

PL360 Beverage Partners has established relationships with some of the largest U.S. retail chains and a network of well-regarded producers and distributors worldwide. Because PL360 Beverage Partners does not own vineyards or production facilities, its model offers unique flexibility to scale and to react quickly to market trends creating a competitive advantage versus its peers.