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February 10, 2010 02:01 AM Eastern Time 

CSR connectivity platform powers the latest Sharp handset

CSR9000 delivers Bluetooth, Wi-Fi and FM receive and transmit

CAMBRIDGE, England--(BUSINESS WIRE)--CSR (LSE:CSR) today announced that its CSR9000 connectivity platform, with integrated Synergy software, provides Bluetooth, Wi-Fi and FM connectivity to the latest handset from Sharp. Synergy, CSR’s unique Connectivity Centre software, is a key part of the platform, delivering industry-leading wireless performance.

“By using CSR9000 and the Synergy platform we were able to ensure that each of the wireless technologies in our handset work together flawlessly, providing a smooth and intuitive end-user experience”

CSR9000, CSR’s leading multi-function connectivity platform, reduces the amount of development time customers require by including a wide range of wireless technologies such as Bluetooth v2.1+ EDR, Wi-Fi as well as FM receive and transmit for streaming music through a radio. CSR’s Synergy software ties all of these technologies together by taking an overall systems approach to connectivity, making integration easier and reducing time-to-market. Synergy is the world’s first host connectivity software to work in this way.

“By using CSR9000 and the Synergy platform we were able to ensure that each of the wireless technologies in our handset work together flawlessly, providing a smooth and intuitive end-user experience,” said Koji Yamashita, Vice President and Division General Manager, Communication System Group, Sharp. “This variety of wireless functions handily sits in one of the industry’s smallest silicon packages, allowing us to keep the size of the phone down.”

“The CSR9000 connectivity platform enables manufacturers to let their latest products stand out from the crowd, by offering the full range of wireless technologies that users expect, alongside the smooth integration and coexistence delivered by CSR’s Synergy software,” said Matthew Phillips, Senior Vice President of CSR’s Handset Business Unit. “Being able to source a complete connectivity centre from just one vendor has saved Sharp development time and cost without compromising on performance.”

Providing unprecedented levels of integration, CSR9000 enables the smallest connectivity modules with sizes less than 60mm2, whereas traditional modules are typically over 100mm2.

CSR will be showcasing its market-leading audio, connectivity and location platforms, including the ones found in Sharp’s latest handset, on stand E51, in Hall 1 at Mobile World Congress from 15-18 February 2010.

About CSR

CSR plc is a leading provider of multifunction connectivity, location and audio platforms. CSR’s technology portfolio includes Bluetooth, GPS, FM, Wi-Fi (IEEE802.11), UWB, NFC and other technologies to enable silicon platforms that incorporate fully integrated radio, baseband and microcontroller elements. CSR’s Connectivity Centre is designed to enhance the user experience with mainstream mobile devices by intelligent integration of multiple wireless connectivity and location-awareness technologies. CSR’s Location Platforms are complemented by wireless connectivity and multimedia capabilities for high-volume mobile consumer devices and commercial applications.

CSR’s technology has been adopted by market leaders into a wide range of mobile consumer devices such as mobile phones, automobile navigation and telematics systems, portable navigation devices (PNDs), wireless headsets, mobile computers, mobile internet devices, GPS recreational devices, digital cameras, mobile gaming, plus a wide range of personal and commercial tracking applications.

More information can be found at www.csr.com

Cautionary Note Regarding Forward Looking Statements

This press release contains certain statements (including statements concerning plans and objectives of management for future operations or performance, or assumptions related thereto) that are ‘forward looking statements’ within the meaning of the United States Private Securities Litigation Reform Act of 1995 in relation to the adoption by Sharp of the CSR9000 connectivity platform into Sharp handset units and other future events and their potential effects on CSR. These forward-looking statements can be identified by words such as ‘provides’, ‘delivering’, ‘reduces’, ‘ties’, ‘making’, ‘works together’, ‘allowing us to keep’, ‘enables’, ‘delivered’, ‘providing’, ‘will’, ‘designed to enhance,’ and other similar expressions, including statements relating to: whether CSR9000 will enhance the Sharp handset and deliver industry-leading performance, whether CSR’s Synergy software ties the Bluetooth, Wi-Fi and FM receive and transmit functions together; whether CSR’s Synergy software will make connectivity easier and will reduce time to market, and whether the CSR9000 connectivity platform enables manufacturers to let their latest products stand out from the crowd. Availability and functionality of CSR9000, CSR’s Synergy platform and Sharp’s handset unit are subject to change. Any future release of CSR9000 or CSR’s Synergy platform or planned modifications to such products’ capability, functionality or feature are subject to ongoing evaluation by CSR, and may or may not be implemented and should not be considered firm commitments by CSR and should not be relied upon in making purchasing decisions. Such forward-looking statements represent the current expectations and beliefs of management of CSR, and are based upon numerous assumptions regarding CSR’s business strategies and the environment in which CSR will operate and therefore involve a number of known and unknown risks, contingencies, uncertainties and other factors, many of which are beyond the control of CSR. Each forward looking statement speaks only as of the date hereof. CSR does not undertake to release publicly any updates or revisions to any forward looking statements contained herein, otherwise than required by law.

Contacts

David Marsden/Siobhan Gaffan
EML
+44 208 408 8000
csr@eml.com
or
Lori Evans
Evans Public Relations
+1 650 200 5891
lori@evanspublicrelations.com

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