NEW YORK--(BUSINESS WIRE)--American Express announces today its full roster of Cardmember experiences and exclusive access during Mercedes-Benz Fashion Week, including a partnership with Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010, a special runway event benefiting the victims of the recent Haiti tragedies. American Express has joined forces with some of the biggest names in the fashion and entertainment industries to bring Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010 to the Tent at Bryant Park on Friday, February 12 at 7 PM in support of CARE’s Haiti relief fund. Tickets are exclusively available for Cardmembers starting Friday, February 5 at 10:00 AM at Ticketmaster.com.
Fashion For Relief™ -Haiti NYC, 2010 Runway Event
Hosted by Sarah Ferguson, Duchess of York, the star-studded Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010 event will feature actors, musicians and celebrities walking the runway in various looks created by some of fashion’s top designers and to be later auctioned online at NET-A-PORTER. American Express Cardmembers will have exclusive access to advance tickets for this live runway event unlike any other, bringing together fashion and entertainment’s most powerful forces for a truly remarkable cause.
"American Express is proud to join Naomi Campbell’s Fashion For Relief™ -Haiti NYC, 2010 to help bring together some of the boldest names in the industry for a wonderful cause,” said Jessica Igoe, Director of Global Sponsorship Marketing, American Express. “We are continually looking to connect our Cardmembers with the passions and experiences that they love and we are honored to connect them with an amazing fashion experience under the Tents that will ultimately provide needed assistance for the people of Haiti.”
American Express Cardmembers will have exclusive access to purchase tickets before the general public for $100 and $150 starting tomorrow, February 5 at 10:00 AM through February 8 at 9:59 PM at Ticketmaster.com. All proceeds from the sale of event tickets will go to the CARE organization to raise crucial funds towards rebuilding Haiti’s healthcare system for mothers and children.
"I am deeply saddened by the recent tragedy in Haiti; so many have been killed and severely affected by the earthquake - women and children in particular are most vulnerable in disasters,” said Naomi Campbell. “Fashion is universal, personal and touches everyone. Our aim is to use this year’s Mercedes-Benz Fashion Week catwalk to reach people and help raise crucial funds to help save the lives of women and children.”
American Express Skybox and Lobby Lounge Under the Tents
American Express is thrilled to be back under the Tents providing Cardmembers with access like true industry insiders to more than 40 designer shows. Inside the exclusive American Express Skybox, hosted by celebrity stylist Kate Nobelius, Cardmembers will once again have a spectacular view of all the runway excitement in the Tent and Promenade venues while mingling with the industry’s biggest names to gather personal insights into the world of fashion. Already a must-attend experience for all fashionistas, these highly sought after premium access packages for Platinum Card® and Gold Card members sold out in record time earlier this month.
Fashion fans have another opportunity to be a part of the American Express Skybox experience. Followers of American Express on Twitter, @AmericanExpress, will have the opportunity to win a Skybox package for two to view the Anna Sui and Brian Reyes Fall 2010 runway shows taking place on Thursday evening, February 17 and enjoy all the perks of the luxurious space. Details and a link to enter will be revealed by @AmericanExpress.
Those convening under the Tents will be able to experience American Express’ innovative multimedia wall in the Lobby highlighting tweets and insights from some of fashion’s top designers, Skybox experts and Independent Fashion Bloggers. Fashion enthusiasts are encouraged to join the conversation under the Tents and share their fashionable experiences using Twitter and #AmexMBFW to tag their tweets.
American Express proudly continues its support of emerging designers in the industry with a $250,000 donation to the CFDA/Vogue Fashion Fund (CVFF), a program of the Council of Fashion Designers of America (CFDA). Proceeds from the sale of Skybox packages will go towards the American Express donation.
“Evolving Influence” Independent Fashion Blogger Conference
American Express will expand their new and exciting fashion experiences this season through a partnership with the Independent Fashion Blogger community. Building on a strong partnership with the online fashion community, American Express will help present the organization’s first official “Evolving Influence” blogger conference taking place on February 15 at the Helen Mills Theater in New York City. The daylong event, co-moderated by IFB founder Jennine Tamm Jacob, will bring together leading fashion bloggers to discuss the current blogging landscape, the future of social media and forward-thinking ideas to expand and enhance the social network landscape in the fashion community. Panel participants include new front-row denizens Susie Bubble, Bryanboy and 13-year-old wunderkind Tavi Gevinson.
To learn more about American Express’ special access to the world of fashion and other exciting entertainment offers, follow @AmericanExpress on Twitter, become a fan of American Express on Facebook and visit www.americanexpress.com/entertainment.
About American Express
American Express Company is a leading global payments and travel company founded in 1850. For more information, visit http://www.americanexpress.com.
Fashion For Relief ™
Set up four years ago to demonstrate the kind of contributions the fashion community can make, the first Fashion For Relief ™ show was held in 2005 in New York City during their fashion week, and raised more than $1million dollars for the Hurricane Katrina relief. In 2007 the event, held in London, raised an amazing £1million for the Rotary Flood & Disaster Appeal. In 2008, Naomi teamed up with Sarah Brown for the first time to host an unforgettable Fashion For Relief™ raising thousands for The White Ribbon Alliance and raising awareness of the charity. Last year Fashion For Relief ™ travelled to Mumbai, India and Dar Es Salaam, Tanzania.
Past participants and supporters include: Beyonce, Boy George, Cheryl Cole, Cilla Black, Christian Slater, Claudia Schiffer, Erin O’Connor, Faye Dunaway, Iman, Jamelia, Jessica Stam, Kate Moss, Yasmin Le Bon, Ronan Keating Kelly Osbourne, Lily Cole, P. Diddy, Princess Beatrice, Rio Ferdinand, The Duchess of York, Joaquin Cortes and Tyson Beckford and many more.
About IMG Fashion
IMG Fashion is dedicated to facilitating a gateway to the fashion world - from creation to consumer. We offer solutions that seamlessly connect and associate fashion’s key constituents and corporate brands using IMG’s global resources, influence and expertise.
Within the fashion industry IMG represents the world’s top models, leading designers and the most influential photographers, art directors and stylists. The division produces the leading fashion events around the globe and represents many of the industry’s top organizations and federations as well as works with various local and national governments, creating regional and international fashion platforms.
For more information on IMG and its business visit www.imgworld.com.
About CFDA/VOGUE Fashion Fund
The CFDA/VOGUE Fashion Fund (CVFF) is an endowment that was established to help emerging American design talent find continued success in the business of fashion. In addition to business grants of $200,000 to the winner and $50,000 each to the two runners-up, the award includes mentorship from a panel of industry professionals whose expertise is tailored to the designers’ needs and future goals. Since its inception in 2003, the program has granted nearly $1.3 million to twelve different design companies. www.cfda.com