Sanomedics Names Jordan Serlin Chief Operating Officer

MIAMI--(BUSINESS WIRE)--Sanomedics International Holdings, Inc. (Pink Sheets: SIMH) announced the appointment of Jordan Serlin as Chief Operating Officer for the company. Additionally he will sit on the company’s Board of Directors. Serlin has served as both an advisor to company CEO Keith Houlihan and operational consultant to Sanomedics since September, 2009. Jordan will report directly to CEO Keith Houlihan, with his new roles taking effect immediately.

“I am excited to join such a passionate and dedicated team, and look forward to accelerating our already rapid expansion.”

“We are extremely pleased to have Jordan join us as both COO and our newest Board member,” said Keith Houlihan, Co-Founder and CEO of Sanomedics International Holdings, Inc. “As an advisor, he already has provided us with invaluable contributions and assistance, some of which we will be ready to talk about quite soon. Now as the company COO, we have high expectations and are excited about the prospects for some pretty incredible things from him in the longer term.”

Jordan Serlin has significant public company operating experience. His previous roles included President and COO of Cenuco, Inc., where he helped led the company’s American Stock Exchange listing and eventual sale to Ascendia Brands. Prior, Serlin was the U.S. CEO of Tenestra, Inc., where he led the initiative resulting in General Electric’s acquisition the company. Serlin also served as the marketing chief for FortuneCity.com, and was an integral part of that company’s $400 million IPO. Serlin also currently serves as an advisor to a number of Private Equity funds and consulting groups such as Ford Allen, Inc. and Ignite Venture Partners. Serlin holds the designation of Certified in Homeland Security from the American Board for Certification in Homeland Security, and is also a certified member of the American College of Forensic Examiners Institute.

“Sanomedics is synonymous with true innovation, and these advances equate to massive opportunities for the company,” stated Jordan Serlin, Chief Operating Officer and Board member for Sanomedics International Holdings, Inc. “I am excited to join such a passionate and dedicated team, and look forward to accelerating our already rapid expansion.”

About Sanomedics

Sanomedics International Inc (SIMH) manufactures and distributes medical and home health products. A pioneer in the trend for preventive medicine, the Sanomedics goal is to act as a bridge between the medical world and home. Sanomedics home healthcare products are easy to use and can be found in any home medicine cabinet or doctors office. Sanomedics Development Corporation identifies new solutions for the healthcare industry to improve quality, reduce cost and create greater operating efficiencies.

Forward Looking Statements

This press release may contain statements which constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995, including statements regarding the intent belief or current expectations of the Company, its directors, or its officers with respect to the future operating performance of the Company Investors are cautioned that any such forward-looking statements are not guarantees of future performance and involve risks and uncertainties, and that actual results may differ materially from those in the forward-looking statements as a result of various factors. The company's periodic filings with the Securities and Exchange Commission should be viewed for a complete understanding of risk and uncertainty.