Sidebar Now Available for BlackBerry® Smartphones

SANTA MONICA, Calif.--(BUSINESS WIRE)--Sidebar (www.sidebar.com), a free mobile application that allows users to receive personalized content recommendations, announced today its availability on select BlackBerry smartphones. Sidebar also offers a built-in QR code reader that allows BlackBerry users to easily scan both 2D barcodes and quick response (QR) codes to receive price comparisons, product information and more. Sidebar for the BlackBerry is available now on: Storm™, Storm 2™, Tour™, Curve 8900™ and Bold 9700™, with availability on additional BlackBerry models soon to follow.

“The BlackBerry is ubiquitous with a sophisticated audience”

“The BlackBerry is ubiquitous with a sophisticated audience,” said Patrick Kennedy, CEO, Sidebar. “Sidebar delivers enjoyable, bite-sized content to fill the moments when BlackBerry users want their phone to have the best of both worlds – business and pleasure.”

Sidebar allows smartphone users to receive personalized recommendations with content delivered daily. Selections are pulled from a wide range of mobile media – applications, music downloads, podcasts, RSS feeds, video, wallpaper, ringtones and more. Users can select from categories of content including: Entertainment; Green Planet, Humor, Steals & Deals, Health, Mind & Body, Style & Culture, Modern Man and News & Info. Sidebar then learns users’ interests based on their behavior so that it becomes highly personalized to each individual over time. Sidebar offers instant gratification so users spend time enjoying content rather than searching for it.

The Sidebar for BlackBerry App is available to download now at www.sidebar.com.

About Sidebar

Sidebar is a free mobile app that makes it easy for smartphone users to discover and share games, apps, video, news, lifestyle and entertainment content and is available on the Android and BlackBerry platforms. Sidebar creates highly personalized recommendations so consumers can spend more time interacting with content and less time looking for it. The company is funded by Mobile Media Ventures and is headquartered in Santa Monica, Calif. For more information, visit www.sidebar.com.

The Trademarks Storm™, Storm 2™, Tour™, Curve 8900™ and Bold 9700™ are owned by Research In Motion Limited and are registered in the United States and may be pending or registered in other countries. Sidebar is not endorsed, sponsored, affiliated with or otherwise authorized by Research In Motion Limited.