Hitachi Global Storage Technologies Expands Distribution Coverage in Greece

ATHENS, Greece--(BUSINESS WIRE)--Hitachi Global Storage Technologies (Hitachi GST) today announced that it is expanding local distribution of its hard disk drives (HDD) and external storage solutions through Oktabit S.A, one of the regions largest distributors, that specializes in representing global technology companies in selling IT products through the channel. Oktabit will help to boost Hitachi’s distribution coverage in the region and will broaden its channel reach by offering the full range of Hitachi’s innovative and reliable hard drives and external storage solutions to the Greek market.

“Greece is a growth market with lots of opportunity, and through our partnership with Oktabit we can ensure that we are well positioned to take advantage of this in 2010”

“As the demand for hard disk drives and external storage solutions among consumers, the IT sector and business enterprise continues to increase, Hitachi is pleased to partner with Oktabit to provide customers with reliable storage solutions for a variety of applications, and to ensure that Hitachi HDD products enjoy increased penetration into the Greek market,” said Nick Kyriacou, Director of Sales, Europe Middle East and Africa for Hitachi GST. “Greece is a growth market with lots of opportunity, and through our partnership with Oktabit we can ensure that we are well positioned to take advantage of this in 2010”.

“The distribution agreement with Hitachi will help us to further enhance the brand portfolio and services offered to the Greek market. The co-operation with Hitachi is particularly important because of Hitachi’s position as a leading provider of a wide range of advanced hard disk drive products and innovative external storage solutions. With our broad customer base and 18 year experience in the Greek IT market, this agreement represents an important step in our business development,” said Konstantina Tsaousi, Commercial Manager, Oktabit SA.

Oktabit will offer a full range of Hitachi GST products, which include the following brands.

Travelstar

Durable, high-performance and high-capacity 5,400 and 7,200 RPM, 2.5-inch Serial ATA (SATA) drives for notebooks, gaming systems, compact desktop systems, and external storage solutions

Deskstar

Proven and reliable family of 7,200 RPM SATA drives for commercial and consumer PCs, high-performance gaming systems, workstations, high-capacity video surveillance, personal storage and desktop RAID solutions

Ultrastar

Full line of SATA, Serial Attached SCSI (SAS) and Fiber Channel (FC) hard drives that support the enterprise digital ecosystem

CinemaStar

Drives specifically designed for audio/video (AV) streaming performance, large capacity, quiet operation, and low power and temperatures for HD DVRs, DVD/HDD recorders, DVR-enabled TVs, media centers, and video surveillance systems

Hitachi External Hard Drives

Simple, stylish and reliable external storage and backup solutions for users on-the-go

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About Hitachi Global Storage Technologies

Hitachi Global Storage Technologies (Hitachi GST) develops advanced hard disk drives and Enterprise-class solid state drives used to store and preserve the world’s most valued data. Founded by the pioneers of hard drives, Hitachi GST provides high-value storage for a broad range of market segments, including Enterprise, Desktop, Mobile Computing and Consumer Electronics. Hitachi GST was established in 2003 and is headquartered in San Jose, California. For more information, please visit the company’s website at www.hitachigst.com.

About Hitachi, Ltd.

Hitachi, Ltd., (NYSE: HIT / TSE: 6501), headquartered in Tokyo, Japan, is a leading global electronics company with approximately 400,000 employees worldwide. Fiscal 2008 (ended March 31, 2009) consolidated revenues totaled 10,000 billion yen ($102.0 billion). The company offers a wide range of systems, products and services in market sectors including information systems, electronic devices, power and industrial systems, consumer products, materials, logistics and financial services. For more information on Hitachi, please visit the company's website at http://www.hitachi.com.

Hitachi GST trademarks are authorized for use in countries and jurisdictions in which Hitachi GST has the right to market the brands. Hitachi GST is not liable for third parties’ unauthorized use of Hitachi GST trademarks.

About Oktabit SA

Oktabit SA was established in Athens in 1992 with headquarters in Athens and branch offices in Thessaloniki and specializes in the distribution of branded computer and telecomm peripherals to local assemblers and retailers. Through flexible procedures, expertise, digitized information and constant improvement of the offered services, the company promptly responds to its partners’ needs and has become a point of reference among the Greek companies in the IT sector.