Boost Mobile Launches Its First 3G QWERTY Clamshell Phone: The Sanyo Incognito by Kyocera

Launching today at a reduced price of $129.99 and coupled with no-contract service for just $50 a month, data-centric users can take advantage of 3G speeds on Boost Mobile’s ‘Monthly Unlimited’ plan on the Nationwide Sprint Network

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Sanyo Incognito by Kyocera for Boost Mobile

SAN DIEGO & IRVINE, Calif.--()--Boost Mobile continues to ring in the New Year with yet another addition to its ever-expanding handset line-up. Building on the momentum and launch of Monthly Unlimited on the Nationwide Sprint Network earlier this month, Boost Mobile and Kyocera Communications Inc. today announce the availability of Boost’s first-ever QWERTY clamshell phone, the Sanyo Incognito™ by Kyocera* at a reduced price of $129.99. This launch pricing represents a $20 discount compared to the originally announced price of $149.99. Incognito users will benefit from features such as advanced music, video and 3G Web browsing capabilities, and with the Boost Mobile Monthly Unlimited plan they can also enjoy unlimited nationwide voice, text messaging and Web for just $50 a month without an annual contract.

The data-friendly Incognito provides users with a PC-like experience anytime, anywhere. With 3G capabilities and an internal QWERTY keyboard, friends and families can stay connected via their favorite social networking sites and share content. Additional features include a high-resolution internal display, a fashionable glow-thru external display and a 2-megapixel camera with VGA camcorder and digital zoom.

“Consumers can expect to see a lot more from Boost in 2010 to meet the widening range of needs we’re seeing as we attract and target a larger group of customers," said Neil Lindsay, chief marketing officer, Sprint Prepaid Group. “Launching phones like the Sanyo Incognito with 3G capabilities proves that we are committed to the evolution of our brand, services and devices to appeal to a broader demographic mix.”

“The Incognito goes from sleek to striking when the glow-thru display comes to life, and opening the phone reveals an ideal device to take advantage of Boost’s rich 3G services,” said Tom Maguire, head of global marketing at Kyocera Communications Inc. “Kyocera is excited to see the Incognito join our Sanyo Mirro™ in Boost’s growing handset lineup, giving Boost customers more choice than ever in selecting the perfect device.”

The Sanyo Incognito from Boost Mobile is available today for $129.99 (excluding taxes) with free shipping when purchased at www.boostmobile.com. In the coming weeks the phone also will be available through various channels such as Best Buy, RadioShack, Target and Walmart. For more information, product specifications and images, please visit: http://www.sanyowireless.com/product.aspx?v=107.

Incognito’s Features

  • Full QWERTY keyboard with dedicated emoticon, direct-to-text and camera keys
  • Glow-thru external display with touch-sensitive keypad
  • High-resolution 2.6” internal display
  • 2MP camera with VGA camcorder and digital zoom
  • Multimedia (picture & video), text & instant messaging
  • Music and video player (supports multiple formats)
  • Supports microSD Cards up to 16GB (cards sold separately)
  • Stereo Bluetooth® capable
  • GPS enabled
  • Speakerphone with voice-activated dialing
  • Downloadable games, wallpapers and real music ringtones
  • Voicemail, caller ID and call waiting
  • 600-entry phone book
  • Alarm clock, calendar, calculator, to-do list & voice-memo recorder

About Boost Mobile

Boost Mobile, part of the Sprint Prepaid Group, offers wireless phones and services with no long-term contracts. Boost Mobile redefines value for wireless consumers with its 'Monthly Unlimited' service, offering unlimited nationwide talk, text and Web for $50 per month, and with its ‘BlackBerry Monthly Unlimited’ service, offering unlimited nationwide talk, text, Web and email for $60 per month. Boost Mobile 'Monthly Unlimited' offers flat-rate, nationwide service on the Sprint and Nextel Nationwide Networks, reaching over 274 million people with no activation, roaming, traveling or long distance fees. Boost Mobile offers a selection of quality handsets from Motorola, Sanyo and Research In Motion, ranging from entry-level to high-end. Boost-branded wireless phones are available nationwide at nearly 20,000 major retail stores, including Best Buy, RadioShack, Target and Walmart, Sprint retail stores, independent wireless dealer locations, and on HSN, a leading television home shopping network; with Re-Boost® available at approximately 100,000 locations throughout the U.S. Purchase and experience Boost Mobile on the Web at MySpace, Facebook, Twitter and www.boostmobile.com.

About Kyocera Communications Inc.

Kyocera Communications Inc. (KCI) is the sales, marketing, customer engineering and service headquarters for Kyocera- and Sanyo-branded wireless products and accessories in the Americas. The company’s devices are driving the convergence of telecommunications, broadband and multimedia. KCI was formed in April 2009 through the combination of Kyocera Wireless Corp. and Kyocera Sanyo Telecommunications Inc., two wholly owned subsidiaries of Kyocera International Inc. The former was created when Kyocera purchased QUALCOMM Incorporated’s consumer wireless phone business in 2000, while the latter was formed when Kyocera purchased the wireless phone business of Sanyo Electric Co., Ltd. in 2008. Based in San Diego, KCI leverages Japan’s history of creating advanced consumer technologies around humanism and respect for the environment and blending them with a Western entrepreneurialism and style, resulting in a unique design language and a natural, user-friendly interface. For more information, please visit www.kyocera-wireless.com.

Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the parent and global headquarters of the Kyocera Group, was founded in 1959 as a producer of fine ceramics (also known as “advanced ceramics”). By combining these engineered materials with metals and plastics, and integrating them with other technologies, Kyocera has become a leading supplier of telecommunications equipment, office-document imaging equipment, solar power generating systems, semiconductor packages, electronic components, cutting tools and industrial ceramics. During the year ended March 31, 2009, the company’s net sales totaled 1.13 trillion yen (approximately US$11.5 billion). Kyocera marks its 50th anniversary in 2009, and the 40th anniversary of its U.S. operations. It is ranked #418 on Forbes magazine’s 2009 “Global 2000” listing of the world’s largest publicly traded companies.

*Kyocera manufacturers and markets the Sanyo line of wireless products.

© 2010 Kyocera. All rights reserved. Kyocera is a registered trademark of Kyocera Corporation. Incognito and Mirro are trademarks of Kyocera Corporation. The Bluetooth mark is owned by the Bluetooth SIG Inc. and any use of such marks is under license. All other trademarks are property of their respective owners.

Photos/Multimedia Gallery Available: http://www.businesswire.com/cgi-bin/mmg.cgi?eid=6155008&lang=en

Contacts

LPI Communications for Kyocera
Melody Parrette, 858-361-9731
melody@lpicommunications.com
or
Boost Mobile Media Bureau
949-748-3440
Press@BoostMobile.com

Contacts

LPI Communications for Kyocera
Melody Parrette, 858-361-9731
melody@lpicommunications.com
or
Boost Mobile Media Bureau
949-748-3440
Press@BoostMobile.com