As Moodagent Music App Picks Up Steam on iTunes, Syntonetic Seeks to Fine-tune Business Model

SAN FRANCISCO--(BUSINESS WIRE)--Syntonetic Inc., creator of Moodagent music profiling and recommendation technology, today announced plans to modify its business model to offer customers different ways to enjoy Moodagent. The move is intended to help strengthen the company’s fiscal resources and enable it to continue offering the iPhone app for free on iTunes.

Moodagent creates instant playlists by utilizing touchscreen sliders to help express the desired mood of the music added to that playlist. The sliders can be moved up or down to indicate the level of sensual, tender, joyous and aggressive qualities of the desired music, and to adjust the tempo. Additionally, the company continues to work to license the technology for music distribution services.

To start, Syntonetic will employ an advertising-based strategy that will enable customers to continue using Moodagent free of charge. The company plans to work with an ad server provider to help maximize inventory with advertisers that specifically want to target people interested in music. Later, that strategy will expand to include mood-based targeting: Advertisers will have the ability to attach mood tags to ads, enabling the app to serve ads that correlate to the mood of a playlist. A paid, ad-free version will be available for those who do not wish to view ads. Moodagent listeners can expect to see the ads emerge during the early Spring timeframe.

For a closer look at Moodagent, Syntonetic will exhibit the mobile application and music profiling and recommendation technology at Macworld 2010, Booth #1366, Kiosk #57.

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About Syntonetic

Syntonetic delivers powerful solutions for leading mobile device manufacturers, mobile operators, online music businesses, streaming music services and also provides applications direct to consumers. The company’s intelligent applications automatically decode unique properties within songs, including moods and emotions, to create new music services that attract and retain users and applications that change the way people listen to music. More than 500,000 customers, from 187 different countries, have synced over 25 million songs to create instant playlists based on moods and emotions. Syntonetic offices are located in Frederiksberg, Denmark, and San Francisco, Calif., and can be found online at www.syntonetic.com.