CHICAGO--(BUSINESS WIRE)--UAL Corporation, parent company of United Airlines, announced today that it has named Thomas (Tom) F. O’Toole senior vice president, chief marketing officer. In his new role, O’Toole will be responsible for developing and implementing the company’s marketing, e-commerce, contact center and merchandising strategies.
With almost 30 years of marketing experience – 20 in the hotel industry – O’Toole was most recently chief marketing officer and chief information officer for Global Hyatt Corporation where he led brand marketing, distribution, reservations and information technology for all operating companies and brands worldwide. Throughout O’Toole’s almost 14-year career at Hyatt, he served in several senior leadership roles, developing brand strategies that ultimately led to the transformation of the marketing and IT functions and creation of new customer benefits.
“With Tom’s arrival, we are further building the strength of the senior management team that is in place throughout United,” said John Tague, president – United Airlines. O’Toole will report to Jeff Foland, senior vice president – Worldwide Sales and Marketing.
“Tom is a seasoned leader who recognizes the importance we place on innovating and delivering against our customers’ expectations,” said Foland. “His breadth of experience in the hospitality industry makes him the ideal person to lead our marketing efforts and build a brand that reflects the good work we are doing to operate an industry-leading airline and improve customer satisfaction.”
“This is a great time to join the United team,” said O’Toole. “United is clearly focused on the fundamentals of running a good airline while progressively working to improve the customer experience, and many customers like myself are noticing the progress it has made.”
O’Toole will start later this month.
United Airlines, a wholly owned subsidiary of UAL Corporation (Nasdaq: UAUA), operates approximately 3,300* flights a day on United and United Express to more than 200 U.S. domestic and international destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and Washington, D.C. With key global air rights in the Asia-Pacific region, Europe and Latin America, United is one of the largest international carriers based in the United States. United also is a founding member of Star Alliance, which provides connections for our customers to 1,077 destinations in 175 countries worldwide. United's 47,000 employees reside in every U.S. state and in many countries around the world. News releases and other information about United can be found at the company's Web site at united.com.
*Based on United's forward-looking flight schedule for October 2009 to October 2010.
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