Resolving to Save and Invest More in 2010? TD AMERITRADE Suggests Five Ways to Get Started

OMAHA, Neb.--(BUSINESS WIRE)--More Americans are eager to save and invest more money in 2010, but faced with common financial fears, they wish they knew more about how to get started.

“Resolving to save and invest is an important step, but the key is taking action and sticking to it. One of the best things investors can do is arm themselves with knowledge and utilize the tools available to make the process as simple as possible”

According to an annual New Year’s resolution survey released by TD AMERITRADE Inc., the broker/dealer subsidiary of TD AMERITRADE Holding Corporation (NASDAQ: AMTD), the number of respondents who resolve to start or build an investment portfolio is up 69 percent from the previous year. However, more than half (55 percent) of respondents expressed that, despite their plans to get more financially fit, they wish they knew more about personal finance management.

“Resolving to save and invest is an important step, but the key is taking action and sticking to it. One of the best things investors can do is arm themselves with knowledge and utilize the tools available to make the process as simple as possible,” said Diane Young, director, retirement and goal planning, TD AMERITRADE.

TD AMERITRADE suggests these five strategies to help investors get on the right track in 2010:

1. Learn more. Financial education is important for all levels of investors, whether experienced or just starting out. Investools™ Investor Education offers financial classes and workshops to help empower investors to rely on their own investment knowledge.

2. Do the homework. Objective research provides investors with the information needed to help make informed investing decisions. TD AMERITRADE offers online investing and trading ideas and valuable research from third-party industry leaders to help investors create and implement the trading or investing strategy that best fits their needs.

3. Take control. Suze Orman’s Save Yourself Retirement Program, a kit that can be purchased for just $39, provides investors with the educational guidance of trusted financial expert, Suze Orman, along with access to exclusive tools, research and education. In addition, TD AMERITRADE offers 24 commission-free Internet equity trades when they open a retirement account with TD AMERITRADE.¹

4. Try a new strategy. Building a bond ladder can help decrease the overall risk of a fixed income portfolio. TD AMERITRADE offers ready-made bond ladders, which are a simple and convenient way to get started.

5. Make a change. Converting a Traditional IRA to a Roth IRA could equate to substantial savings. Thanks to new 2010 regulation changes, investors of all income levels are now eligible for a Roth conversion. What’s more, converting in 2010 allows investors to choose to spread the tax implications over two years.

For more information on how TD AMERITRADE can help investors with their long-term investment goals, please visit www.tdameritrade.com.

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Survey Methodology

These results are based on a survey conducted by Opinion Research Corporation of Princeton, New Jersey on behalf of TD AMERITRADE. One thousand and two (1,002) adults who are age 18 or older participated in a telephone survey conducted September 24-27, 2009. Survey participants across the country were asked to share their New Year’s resolutions for 2010. The margin of error in this survey is ±3.1 percentage points. . This means that in 19 cases out of 20, survey results based on 1,002 respondents will differ by no more than 3.1 percentage points in either direction from what would have been obtained by seeking the opinions of all eligible US adults who are 21 years of age or older. Opinion Research Corporation and TD AMERITRADE are separate, unaffiliated companies and are not responsible for each other's products and services.

About ORC

Opinion Research Corporation is a leader in global market research with expertise in Information Technology and Telecommunications, Healthcare, Financial Services, Public Services and Consumer Behavior. For more information, visit www.opinionresearch.com.

About TD AMERITRADE Holding Corporation

TD AMERITRADE Holding Corporation, through its brokerage subsidiaries,⁽²⁾ combines innovative trading technology, easy-to-use and understand trading tools, investment services, investor education and superior client service to create a market-leading financial services experience. Now home to the award-winning ⁽³⁾ thinkorswim brokerage and dynamic trading platform and the Investools investor education program, TD AMERITRADE provides millions of retail investors, traders and independent registered investment advisors with the tools, service and support they need to help build confidence in today’s rapidly-changing market environment. The Company’s common stock trades under the ticker symbol AMTD. For more information and resources for journalists, please visit TD AMERITRADE newsroom at www.amtd.com.

¹Offer valid for one new TD AMERITRADE Traditional IRA, Roth IRA or Rollover IRA opened by 4/15/10 and funded with a minimum deposit of $100 within 60 days from account open date. Maximum annual IRA contribution amount cannot be exceeded. Please consult your legal, tax or investment advisor for the most recent changes to the U.S. tax code and to see which type of IRA best meets your needs. Limit one offer per retirement account type (Traditional, Roth, etc). Offer is not transferable and not valid with internal transfers, other offers, TD AMERITRADE Investing accounts using the Amerivest service and for accounts managed by independent investment advisors and maintained by TD AMERITRADE Institutional. Qualified commission-free Internet equity orders must execute within one year of meeting minimum account funding. TD AMERITRADE reserves the right to restrict or revoke this offer at any time. This is not an offer or solicitation in any jurisdiction where we are not authorized to do business.

⁽²⁾ TD AMERITRADE, Inc., member FINRA (www.FINRA.org) /SIPC (www.SIPC.org), TD AMERITRADE Clearing, Inc., member FINRA/SIPC, and thinkorswim, Inc., member FINRA/SIPC/NFA (www.nfa.futures.org).

⁽³⁾ thinkorswim was rated #1 overall online broker, “best for frequent traders,” and “best for options traders” in Barron’s ranking of online brokers, 3/16/2009. thinkorswim was evaluated versus others in eight total categories, including trade experience/execution, trading technology, usability, range of offerings, research amenities, portfolio analysis & reporting, customer service & access and costs. thinkorswim topped the list in 2009 with the highest weighted-average score. Barron’s is a registered trademark of Dow Jones & Company ©2009.

Investools, Inc. and TD AMERITRADE, Inc., member FINRA/SIPC, are separate but affiliated companies and are not responsible for each other’s services or policies. Investools, Inc., and TD AMERITRADE, Inc. are wholly owned subsidiaries of TD AMERITRADE Holding Corporation.

TD AMERITRADE and Suze Orman Media, Inc. are not affiliated, and each is not responsible for the services and information provided by the other.