CAMDEN, N.J.--(BUSINESS WIRE)--Campbell Soup Company (NYSE:CPB) today announced that it will continue its significant sodium reduction efforts across its portfolio to make great-tasting, healthier products for consumers. The company supports the intent of the proposal by the New York City Department of Health.
“We share a common goal to help improve the health of Americans, but our path to get there is very different,” said Chor-San Khoo, Vice President of Campbell’s Global Nutrition and Health. “We appreciate the opportunity to participate in meetings with New York City officials to share key lessons from our long-standing sodium reduction efforts. Their sodium reduction vision is laudable. However the targets proposed are quite aggressive and difficult to achieve, particularly in the recommended timeframes.”
“Campbell’s success in sodium reduction has been based on the ability to provide great-tasting products through gradual reductions over time. One of the key things we have learned from our experience is that it is critical to provide time for feedback to ensure products meet consumers’ taste expectations.
“We believe any initiative must be national in scope and not a city or state-based approach. We will continue to work with New York City, federal governmental agencies and members of the food industry toward a national strategy.”
Background on Campbell’s Sodium Reduction Leadership
Campbell has more than quadrupled its number of lower sodium products in the marketplace from 25 in 2005 to more than 110 products today. Campbell has reduced the sodium in more than 90 of its soups, including its top-selling Campbell’s condensed Tomato soup; its entire lines of V8 beverages and SpaghettiOs pastas; its Prego sauces; and many of its Pepperidge Farm breads. The company also has reduced sodium in many of its products sold through Campbell’s North America Foodservice division.
About Campbell Soup Company
Campbell Soup Company is a global manufacturer and marketer of high-quality foods and simple meals, including soup, baked snacks, and healthy beverages. Founded in 1869, the company has a portfolio of market-leading brands, including “Campbell’s,” “Pepperidge Farm,” “Arnott’s,” and “V8.” For more information on the company, visit Campbell’s website at www.campbellsoup.com.