Samsung Announces Stylish, Rugged Eco-friendly External Hard Drive Family

LAS VEGAS--(BUSINESS WIRE)--Samsung Electronics Co., Ltd., a world leader in digital consumer electronics and information technology, today announced the G Series, its new line-up of external hard drives, designed under an eco-friendly green concept. The new G series strengthen Samsung’s external drive portfolio of 1.8”, 2.5” and 3.5” drives, targeting the young adult market, which are looking for a fashionably styled mobile drive but that is also reliable with high density.

“Our G Series eco-friendly drives offer a distinctive design in an assortment of trendy colors with high densities, easy connectivity and a suite of data security software.”

Samsung’s new G-Series, introduced at the International Consumer Electronics Show, consists of the 2.5-inch G2 Portable with 250/320/500/640GB densities and the 3.5-inch G3 Station available in 1/1.5/2TB versions.

“The market for external hard disk drives is forecasted to grow in leaps and bounds as consumers push for storage that is easy and safe to carry around,” said H.S. Lee, vice president, storage marketing, Samsung Electronics. “Our G Series eco-friendly drives offer a distinctive design in an assortment of trendy colors with high densities, easy connectivity and a suite of data security software.”

The G-Series, the eco-friendly drives to be halogen-free, features low-noise levels, low-power consumption and meets the ROHS regulation for eco friendliness.

The smart power management of the G3 Station enables the drive to be turned on and off by the host computer. The G3 Station reduces power consumption by over 95 percent, from the conventional level of 2.5W to 0.09W and it will automatically enter Standby Mode after five minutes of inactivity.

The new casing design, a multi-leveled glitter surface that reflects the image of light on a beaded surface, protects the casing from fine scratches. Four new colors inspired from the nature motif - olive green, coral blue, silver white and cobalt black – have been adopted to highlight the eco-friendly green design.

In addition, the new external drives utilize a USB 2.0 interface with data transfer speeds of 480 megabit per second (Mbps). Key features include Samsung Auto Backup for ongoing data preservation, SecretZone^TM software for personal data encryption and SafetyKey™ for password protection.

The G2 Portable adopts a USB built-in board for a more compact dimension. The G3 Station has adopted a lightweight design and the 2-terabyte version weighs 950g, approximately 20 percent less than a conventional drive with comparable features.

The G Series drives will be available globally by mid-January 2010. It features a three-year limited warranty and has an MSRP of US$199 for the 2TB G3 Station and the 640GB G2 Portable, respectively.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. is a global leader in semiconductor, telecommunication, digital media and digital convergence technologies with 2008 consolidated sales of US$96 billion. Employing approximately 164,600 people in 179 offices across 61 countries, the company consists of seven independently operated business units: Visual Display, Mobile Communications, Telecommunication Systems, Digital Appliances, IT Solutions, Semiconductor and LCD. Recognized as one of the fastest growing global brands, Samsung Electronics is a leading producer of digital TVs, memory chips, mobile phones and TFT-LCDs. For more information, please visit www.samsung.com.