Bally Technologies Wins Contract to Provide New Boot Hill Casino & Resort in Kansas with SDS® Windows® Version 11 Slot-Management System; Server-Based Gaming Technology Solutions

LAS VEGAS--()--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced a comprehensive systems and server-based technology contract award for the new Boot Hill Casino & Resort in Dodge City, Kan., which opened to the public in December.

Bally is providing an array of system and server-based solutions for the new casino resort, including 579 iVIEW™ interactive, touch-screen displays; the Bally SDS® Version 11 Windows® system for slot accounting; the CMP™ player-tracking and marketing solution; and Power Promotions™ to enable casino customers to convert points and promotional dollars to playable credits.

Bally’s new SDS Windows provides customers with a competitive and scalable slot management system utilizing a modern scalable architecture. The SDS Windows solution delivers flexibility, easy maintainability, and horizontal and vertical scalability for any size of casino operation.

“Having Bally as our systems technology partner gave us a lot of peace of mind as we opened the doors to the public,” said Mike Tamburelli, General Manager of Boot Hill Casino & Resort. “Bally’s marketing, player rewards, and bonusing technology will help us quickly build a loyal player base, while the SDS system provides years of proven reliability, security, and powerful data collection. Bally’s customer support is world class, and we feel confident that Bally’s engineering depth will provide a steady stream of technology innovation as we continue to grow and expand our operation.”

“It is an honor to have been selected as the systems provider for Kansas’ first state-owned casino,” said Rob Jackson, Bally’s Vice President of System Sales-Western North America. “We look forward to building a long-term partnership with the Boot Hill team − helping them successfully open their new casino and then move their business into future phases of growth.”

About Boot Hill Casino & Resort

Boot Hill Casino & Resort, located on Highway 50 in Dodge City, is the first state-owned gaming facility in Kansas. A tribute to the legendary fame of the Old West, the property offers gaming, dining, and entertainment in a setting reminiscent of the Wild West era. Phase I of the $90 million project opened in December 2009, with Phase II targeted for completion in February 2012. The Boot Hill Casino & Resort is managed by BHCMC, LLC., a subsidiary of Butler National Service Corporation, a Kansas Corporation. The Lottery Facility Games at Boot Hill Casino & Resort are owned and operated by the Kansas Lottery. The Kansas Racing and Gaming Commission provides regulatory oversight for the casino.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

Contacts

Bally Technologies, Inc., Las Vegas
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com

Contacts

Bally Technologies, Inc., Las Vegas
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com