JCPenney Top Shopping Destination the Day after Christmas

Company’s After Christmas Sale -- Starting at 5:00 a.m. – Features Irresistible “Doorbuster” Offers

Special $0.99 per Item Shipping Cost on jcp.com

PLANO, Texas--()--J. C. Penney Company, Inc. (NYSE:JCP) today announced its After Christmas sale, with stores opening at 5:00 a.m. -- the earliest opening on the day after Christmas in Company history. JCPenney’s After Christmas sale will feature more than 100 “Doorbuster” offers in-store -- along with a variety of special offers on jcp.com -- making JCPenney the shopping destination for customers seeking stylish, high-quality merchandise at affordable prices the day after Christmas.

Customers can find special offers for JCPenney’s After Christmas sale online at jcp.com on December 23 or in newspaper sales circulars on Christmas Day, highlighting JCPenney’s After Christmas “Doorbusters” -- available to customers shopping JCPenney on December 26 from 5:00 a.m. to 1:00 p.m. Additionally, the sales circular will feature special instant money coupons which can be used in-store, online or via catalog on Saturday, Dec. 26 to Monday, Dec. 28 ($10 off a $50 or more purchase and $15 off a $75 or more purchase) for further savings. Furthermore, for those shopping online, along with great deals in every department, jcp.com will offer great savings with a $0.99 per item shipping cost from Dec. 25-30.

Highlights of the After Christmas Sale:

  • Wake-Up With JCPenney: With JCPenney stores across the country opening at 5:00 a.m. on the day after Christmas, customers can beat the rush and stop in early to enjoy JCPenney’s special offers. JCPenney will offer an After Christmas sale wake-up call -- customers can visit www.jcp.com/wakeup and sign-up for the wake-up call to their mobile phone.
  • Big Teen Shopping Day: The day after Christmas is one of the biggest teen shopping days of the year. In fact, JCPenney stores will set all new merchandise in its teen departments to ensure teens can choose from a broad array of today’s latest looks. With Christmas cash and gift cards in-hand, teens come to JCPenney for must have private brands such as Arizona®, Decree® and City Streets®, exclusive brands such as Fabulosity® and RS by Sheckler™, and national brands teens know and love such as Levi’s®, Southpole®, Vans® and Nike®. Teens can find special offers such as:
    • Juniors – City Streets tees and Arizona baseball, crew and scoop tees for $4.99; fall sweaters for $9.99; City Streets skinny jeans for $12.99; City Streets fashion denim for $14.99; and dressy separates for $14.99.
    • Young Men’s – Screen tees for $4.99; rock n’ roll tees for $8.99; Arizona solid thermals for $9.99; Arizona graphic short-sleeve polos and button-up tops for $12.99; Arizona jeans for $14.99 and $32.99 for select Levi’s style jeans.
  • One of the Biggest Home Sales of the Year: JCPenney’s home department will also be hosting its After Christmas White Sale on December 26, offering incredible savings on items such as:
    • Memory foam pillows starting at $7.99; any size 200 TC easy-care smooth touch or microfiber sheet sets for $19.99; any size microfleece or plush blankets for $19.99; down and down alternative comforters beginning at $47.99; and any size bed-in-a-bag for $59.99.
    • Linden Street™ Quick Dri™ towel for $4.99 and entire stock of bath rugs beginning at $9.99.
    • Entire stock of accent and area rugs beginning at $5.99; entire stock of decorative pillows beginning at $9.99; Protocol® Woodbridge 3-pc. luggage set for $79.99; and 50-70 percent off entire stock of window coverings.
    • cooks JCPenney Home Collection® 13-pc. hard-anodized cookware set for $199.99; Oneida® 45-pc. flatware set for $79.99; cooks stainless steel 12-cup programmable coffeemaker, 2-slice toaster or 14L toaster oven for $39.99 each; and 30-pc. glassware set for $19.99.
  • Get out of the Doghouse: Reprimanded for their bad gift giving this season, loved ones banished to JCPenney’s virtual “doghouse” – www.bewareofthedoghouse.com – can redeem themselves with the perfect gift from The Jewelry Store inside JCPenney. After Christmas sale offers include:
    • 50 percent off entire stock of diamond, moissanite, cultured pearl and gemstone jewelry.
    • 70 percent off entire stock of gold and fine sterling silver jewelry.
  • Kick-off Your New Year’s Resolution: Just in time for that New Year’s resolution, customers can find great prices on fitness merchandise such as:
    • Women’s SJB® active separates beginning at $8.99; Women’s Xersion® performance wear beginning at $11.99; and Women’s SJB active mesh separates, fleece hoodies, French terry and velour separates for $12.99.
    • Men’s Nike and adidas® athletic fleece for $29.99.
    • Men’s and Women’s athletic shoes from Avia® and Reebok® for $29.99 and from Nike®, New Balance® and Converse® for $39.99.
  • Get a Jump Start on Next Year’s Christmas: Customers can begin preparing for next Christmas with incredible deals such as:
    • Entire stock of holiday tableware, décor and trim at 75 percent off.
    • 50-60 percent off hot gift items such as a digital keychain, mp3 player and roll-up piano.
  • Stock-up on Winter Wear Favorites: Stay warm this season with special offers on winter essentials such as:
    • Women’s sweaters from Worthington®, St. John’s Bay®, east 5th®, Designers Original® for $9.99; Women’s Liz & Co.® sweaters for $14.99; St. John’s Bay down-blend vest for $19.99; and Women’s coats beginning at $31.99.
    • Men’s St. John’s Bay ¼ zip plush fleece and crewneck sweaters for $11.99; Men’s sweaters from J. Ferrar®, Island Shores™, Stafford® Signature, CONCEPTS by Claiborne®, American Living® and Izod® for $15.99; and Men’s outerwear beginning at $23.99.
    • Women’s and Men’s cold weather accessories beginning at $3.99 and Women’s entire stock of boots for $34.99.

JCPenney will also be extending store hours on Sunday, Dec. 27, with stores opening at 9 a.m. and closing at 7 p.m.

About JCPenney

JCPenney is one of America's leading retailers, operating 1,109 department stores throughout the United States and Puerto Rico, as well as one of the largest apparel and home furnishing sites on the Internet, jcp.com, and the nation's largest general merchandise catalog business. Through these integrated channels, JCPenney offers a wide array of national, private and exclusive brands which reflect the Company's commitment to providing customers with style and quality at a smart price. Traded as "JCP" on the New York Stock Exchange, the Company posted revenue of $18.5 billion in 2008 and is executing its strategic plan to be the growth leader in the retail industry. Key to this strategy is JCPenney's "Every Day Matters" brand positioning, intended to generate deeper, more emotionally driven relationships with customers by fully engaging the Company's approximately 150,000 Associates to offer encouragement, provide ideas and inspire customers every time they shop with JCPenney. For more information visit www.jcpenney.net.

Contacts

JCPenney Corporate Communications
(business and trade media relations):
Jayme Cudworth or Kate Coultas, 972-431-3400
jcpcorpcomm@jcpenney.com

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Contacts

JCPenney Corporate Communications
(business and trade media relations):
Jayme Cudworth or Kate Coultas, 972-431-3400
jcpcorpcomm@jcpenney.com