Ektron Releases New White Paper on Steps to Selecting a Web Content Management Solution

NASHUA, N.H.--(BUSINESS WIRE)--Ektron Inc., a market leader in enterprise Web content management and social software, today announced the release of a new white paper, “Essential Elements of a Web Content Management Solution.”

“Essential Elements of a Web Content Management Solution.”

This best practices document is designed to help decision makers examine important content delivery needs for their organization beyond traditional Web Content Management (WCM). For example, if a business’ operations span national boundaries, will its Web content management system provide multi-language display capabilities? Can a WCM be used to enhance a site with rich media that non-technical people can simply place on a page? Can a WCM embrace the growing popularity of social software such as personalized and community pages, calendars to manage events and announcements, blogs and forums, polls and surveys, even micro-messaging “activity streams” similar to Twitter?

“Ektron is committed to our customers’ long-term success,” notes Steven Sherkanowski, vice president of marketing at Ektron. “Implementing a Web Content Management Solution requires a vision that embraces growing Web 2.0 strategies and social media. Ektron’s customers have benefited from this foresight by being able to take advantage of the combined power of our enterprise Web content management and social software capabilities.”

“Essential Elements of a Web Content Management Solution” also reviews the necessary steps for a successful launch of a WCM, including:

• An overview of Web content management systems’ features and benefits
• Why building a decision team will be critical to success
• Determining your WCM solution requirements and budget
• Steps in selecting a vendor

The new white paper can be downloaded here.

About Ektron

With Ektron CMS400.NET, businesses are building communities around their brand that combine their own content with aggregated social media from across the Web. Ektron’s eMarketing suite empowers marketing teams with drag and drop page assembly, multivariate testing and analytics to optimize content delivery and drive measurable business results. CMS400.NET is also a flexible platform on which developers can build a custom solution to meet specific business objectives. An integrated solution company, Ektron is dedicated to the success of its customers’ and Partners’ Web projects as well as the entire lifecycle of their Web sites. Headquartered in Nashua, N.H., Ektron has more than 20,000 customer implementations worldwide, including LG, Sony and Johnson & Johnson. For more information on content management systems visit www.ektron.com.