Cerebyte Inc. Founders Release “Strategy to Action in 10 Days”

PORTLAND, Ore.--(BUSINESS WIRE)--William Seidman and Michael McCauley, co-founders of Cerebyte Inc., a company that helps businesses develop, implement and sustain widespread performance improvement, have released Strategy to Action in 10 Days: Creating High Performance Organizations. The business book provides a proven methodology that any company can use to create a high-performing workforce quickly and efficiently. More than theory, the approach presented in this book is based on Cerebyte’s success with some of the nation’s largest employers. Strategy to Action in 10 Days is available now for $15.99 at www.Cerebyte.com, in book stores nationwide and through Amazon.com.

“Following my very first conversations with Bill and Mike, I knew I had discovered the right partners and the right approach to take our organization into the future”

“While the idea of moving from ‘strategy to action’ in only 10 days seems like exaggeration, it is truly remarkable how quickly the implementation of this technology can transform an organization,” said Ron Riggio, professor of leadership and organizational psychology and director of the Kravis Leadership Institute at Claremont McKenna College. “It is indeed a remarkable breakthrough.”

Strategy to Action in 10 Days features a methodology developed by Seidman and McCauley to optimize organizational performance in today’s highly volatile and competitive business environment. The book gives readers the ability to define and deploy new best practices across all levels of a corporation in as little as 10 days.

“Following my very first conversations with Bill and Mike, I knew I had discovered the right partners and the right approach to take our organization into the future,” said Kathryn Tecosky, vice president of learning and organizational development for Local Insight Media. “Only days into the implementation, we could already see the impact and possibilities for great success.”

Strategy to Action in 10 Days includes several case studies that illustrate the success of Seidman and McCauley’s methodology. Sections of the book discuss the science of high performance and how to identify positive deviants, or top performers, in an organization and replicate their behaviors. The book also explains how recent advances in neuroscience can be used to motivate high performers and sustain high performance across an organization.

Cerebyte offers several services that compliment the Strategy to Action formula outlined in the book, including how to seminars, coaching and a Strategy to Action Quick Start package.

About the Authors

William Seidman PhD., co-founder, president and CEO of Cerebyte, is a recognized thought leader and expert on management decision-making in high-performing organizations. He has an in-depth understanding of the processes required to discover and use expert wisdom to create extraordinary organizational performance. Through Cerebyte, Seidman has led engagements for Hewlett-Packard, Jack in the Box, McGhan Medical, Tektronix, Nike, CVS Pharmacies, Sears, Pricewaterhouse Coopers and the University of Minnesota. Seidman earned a doctorate from Stanford University, where he spent eight years studying management decision-making.

Michael McCauley, co-founder and vice president of product development for Cerebyte, has more than 20 years of experience leading high-performance teams at companies such as Compaq Computer, Dell Computer, Motorola, Pacific Bell, Novell, LSI Logic, 3Com, Pacific Gas and Electric, Chevron, DuPont, Xerox, Hewlett-Packard and Microsoft. He has created persuasive technologies that make systematic and sustainable organizational change possible. McCauley holds an undergraduate degree in engineering and a Master of Business Administration in management from California Polytechnic State University. He is certified by The Project Management Institute as a project management professional.

About Cerebyte

Cerebyte Inc. is a Portland, Ore.–based company that helps businesses achieve extraordinary performance in as little as 10 days. By integrating advances in technology, neuroscience and management decision-making, Cerebyte helps companies of all sizes identify and deploy best practices and other forms of organizational culture change. The Cerebyte approach utilizes the latest research in positive deviance, fair process, neuroscience and mass customization. With a strong scientific foundation, Cerebyte optimizes organizational performance faster and more completely than ever before. More information about Cerebyte is available at: www.cerebyte.com.