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http://www.hilton.com
December 02, 2009 12:30 PM Eastern Time 

Hilton Mexico City Reforma Opens Today with Special Introductory Rate of $99

First Hilton Hotel in Mexico City’s Business District Reinforces Company’s Commitment to Growth in Latin America

MCLEAN, Va.--(BUSINESS WIRE)--Hilton Worldwide celebrates the opening of the first managed Hilton Hotel in the heart of Mexico City, Mexico: Hilton Mexico City Reforma. To mark the occasion, the hotel, located just steps from the famous Reforma Avenue, welcomes guests with an amazing introductory rate starting at $99* per night. This latest addition marks the 24th property for Hilton Worldwide in the country.

“We look forward to continuing our growth efforts in the country and welcoming both business and leisure guests to experience all that Hilton has to offer.”

“We are delighted to welcome the Hilton Mexico City Reforma to our Hilton Worldwide portfolio. The opening of this Hilton Hotel in such an important city is a significant step in further solidifying our expansion efforts in Latin America,” commented Danny Hughes, senior vice president, Caribbean, Mexico, and Latin America, for Hilton Worldwide. “We look forward to continuing our growth efforts in the country and welcoming both business and leisure guests to experience all that Hilton has to offer.”

Strategically located at a gateway to the city’s business district and Reforma Avenue, the Hilton Hotel at Avenida Juarez 70, Colonia Centro, is just a stone’s throw from major corporations and financial institutions. Just 15 minutes from the international airport, the magnificent property with heliport is also close to all that Mexico City’s historic center has to offer, including everything from the Palacio Nacional and the cathedral to a variety of museums and theaters, making it the ideal choice for both business and leisure travelers.

“We are proud to welcome another Hilton hotel to this flourishing destination,” Dave Horton, Global Head - Hilton Hotels, said. “The Hilton Mexico City Reforma is a great addition to the Hilton brand and representative of our wide array of offerings for the leisure and business traveler.”

Formerly known as a Sheraton, the already stunning property has undergone a series of upgrades to incorporate Hilton brand standards.

Featuring 458 high-tech guest rooms and suites, the Hilton Mexico City Reforma boasts luxury mattress, linens, and amenities, as well as state-of-the-art high-speed Internet access, flat screen 37 or 42 inch LCD televisions, work desk, and all the facilities for a productive stay. Spacious contemporary bathrooms are adorned with marble tile and equipped with bath tub and shower. Rooms with spectacular city views of Reforma Avenue or Alameda Central Park and the Palacio de Bellas Artes create the perfect backdrop for an enjoyable stay.

For the perfect meeting environment, the Hilton Mexico City Reforma is home to the largest hotel convention center in the city. The hotel offers nearly 45,000 square feet of meeting space, featuring a versatile convention center with 15 meeting rooms, including pillar-less spaces, and capacity for up to 5,000 guests. The property also features a state-of-the-art business center where guests can access an array of business services including high-speed Internet access, fax machine, secretarial services, and more.

After a long day, the city center Hilton Mexico City Reforma helps business travelers relax with a 5,015 square foot spa and 3,100 square foot fitness center, plus indoor and outdoor swimming pools.

Dining options are plentiful as they tempt palates with variety and creativity displayed across three restaurants, a lobby lounge and a wine bar. El Cardenal Restaurant provides a distinctive menu of Mexican and colonial cuisine in a comfortable ambiance, Los Dones Restaurant specializes in buffet dining and international fare in a casual relaxing atmosphere, and Terraza Alameda delivers delicious comfort food complemented by unforgettable views of the historic center from the outdoor terrace designed to replicate Alameda Park. Guests can enjoy a refreshing drink at the hotel’s stylish Lobby Lounge or indulge in a wine tasting extravaganza at Sedevino Wine Bar, where travelers can choose from a wide selection of internationally recognized wines.

During 2010, the property expects to debut two new additions currently under construction. A brand new nearly 5,400 square foot presidential suite will feature one master bedroom with two connecting rooms, kitchen, dining room for 12 people, living room, boardroom, a grand piano, and panoramic views of Alameda Park. The hotel will also unveil a brand new executive lounge offering breakfast area and bar service, two boardrooms for up to 12 people each, business center services, four 47” LCD televisions, theater room, and lounge area, all complemented by spectacular views.

Hilton Mexico City Reforma will participate in Hilton HHonors®, the only guest rewards program that allows members to earn Points & Miles® for the same stay and redeem points for free nights with No Blackout Dates at more than 3,400 hotels worldwide.

For reservations or further information, please visit www.hilton.com or call 1-800-HILTONS.

*Introductory $99 rate is a starting rate, subject to availability, and does not include taxes, service charges, or gratuities. Rate is based on single or double occupancy and is valid Dec. 2, 2009 through Feb. 28, 2010. Can not be combined with any other offers. Other restrictions may apply.
Service of alcoholic beverages is subject to local laws.

About Hilton Hotels

Hilton Hotels is the stylish, forward-thinking global leader of hospitality that welcomes guests in more countries than any other full-service hotel brand. The Hilton brand currently includes more than 530 hotels and resorts in 76 countries, and plans to serve travelers in 80 countries by the end of 2011. By offering innovative products, services and amenities, Hilton enables travelers to be at their best 24/7, whether traveling for business or leisure. Start your journey at www.hilton.com.

About Hilton Worldwide

Hilton Worldwide is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For 90 years, Hilton Worldwide has been offering business and leisure travelers the finest in accommodations, service, amenities and value. The company is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands. Our brands are comprised of more than 3,400 hotels in 79 countries and include Waldorf Astoria Hotels & Resorts, Conrad Hotels & Resorts, Hilton, Doubletree, Embassy Suites Hotels, Hilton Garden Inn, Hampton Inn & Suites, Homewood Suites by Hilton, Home2 Suites by Hilton and Hilton Grand Vacations. The company also manages the world-class guest reward program Hilton HHonors®. For more information about the company, please visit www.hiltonworldwide.com.

Contacts

Karla Visconti – Director, Corporate Communications
Hilton Worldwide, Caribbean, Mexico & Latin America
+1 786 866-7240
karla.visconti@hilton.com

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