Coors Light and Zingo Nola Partner to Drive Home Message to Bayou Classic Fans to Drink Responsibly

GOLDEN, Colo. & MILWAUKEE--(BUSINESS WIRE)--To promote an enjoyable fan experience at the XXXVI State Farm Bayou Classic®, Coors Light is partnering with Zingo Nola, New Orleans’s premier designated driving service, to provide fans with an option for a safe ride home after the game. The classic match between the Grambling State University Tigers and the Southern University Jaguars football teams takes place on Saturday, November 28, at the Louisiana Superdome.

“When it comes to fans in the stadiums, we hope they plan ahead to never drive drunk.”

Through the “You hold the Key, Never Drive Drunk” program, Coors Light wants to remind Bayou Classic fans that drunk driving is completely preventable by always choosing a designated driver. Coors Light and Zingo Nola’s partnership reinforces the importance of planning ahead to ensure a safe ride home.

“As a company committed to Great Beer, Great Responsibility, we work to inspire and encourage consumers to share in this responsibility,” says Sheldon Boyea, brand manager, African American Marketing for MillerCoors. “When it comes to fans in the stadiums, we hope they plan ahead to never drive drunk.”

Coors Light, a sponsor of the Bayou Classic, has asked Zingo Nola to be the designated driver for the night. To educate Bayou Classic fans about this easy-to-use 24-hour service, Coors Light and Zingo Nola will have a booth at the State Farm Bayou Class Fan Fest during the game.

According to Jack Brighenti, president of Zingo Nola, people who ask for a driver will get a ride home in their own car for the same cost as a taxi. “Upon a visit to our booth at Fan Fest, a designated driver will be assigned to you,” says Brighenti. “The driver places a scooter in the car’s trunk, drops you and your car off safely, and then departs on the scooter.”

For more information about Zingo Nola, visit www.ZingoNola.com.

For more information about MillerCoors, visit www.millercoors.com.

About MillerCoors:

Built on a foundation of great beer brands and more than 288 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to refreshment as cold as the Rockies. MGD 64 completes the company’s premium light beer portfolio, offering consumers fresh, crisp taste at just 64 calories.

MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft; and economy brands Miller High Life and Keystone Light. The company also imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and offers innovative products such as Miller Chill and Sparks. MillerCoors features craft brews from the Jacob Leinenkugel Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wis., and two microbreweries, the 10^th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create America’s best beer company by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.

About Zingo Nola:

Zingo Nola was started by a local small business owner in 2008 as New Orleans’ premier designated driving service. For the same cost as a taxi you can get yourself, your friends, and your car home safely. Simply call 504-470-9973 and a designated driver is dispatched to your location as soon as possible. The driver folds his scooter, places it in your trunk and safely drives you and your car home together! When we've reached your location we promptly leave on our scooter and go to our next ride. Zingo is open 24 hours a day and can pick up and drop off anywhere in the greater New Orleans area. Please visit www.ZingoNola.com for more details!