Vistage Applies the Social Media Buzz to Business

SAN DIEGO--(BUSINESS WIRE)--In a recent survey by Vistage International, 55 percent of CEOs said they’re using or plan to use social media to market or publicize their business, product or service in the coming year. With that number growing every day, how can your business capitalize on the social media phenomenon? Business owners that want to do business better, faster, and smarter need to adapt and incorporate social media opportunities into their corporate strategies. Here are three tips to get you started:

#1 Check out your competition- Before beginning your own social media campaign, see what your competitors are doing and how they are doing it. Learn from their activities and adapt them to fit with your company.

#2 Listen Actively- Search for your company name on social media platforms such as Twitter, LinkedIn and Facebook to see what your clients are saying about your products and services and then jump into the conversation. Be positive and let them know how you’ll improve and that their voice matters to you.

#3 Be Transparent- Approach online conversations about your product openly and engage in conversations with full-disclosure that you are the one representing the brand. Remember you are there to listen and engage, not to sell.

For more social media tips and articles from the Vistage community of leaders and experts, download the Vistage White Paper titled “Social Media for Business” here. To watch a short video with additional tips on social media, please go to the Vistage YouTube Channel: http://www.youtube.com/watch?v=6jRvCdpPtpg.

You can also access the white paper here: http://www.vistage.com/library/white-papers.aspx

about Vistage International

Vistage is a CEO peer organization in 16 countries with nearly 14,500 members. The Vistage model brings groups of CEOs from non-competing industries together monthly to hear expert resource speakers and process key business and personal issues through peer-to-peer discussions. Additionally, Vistage CEO members receive monthly one-to-one coaching from a mentor called a Vistage Chair. The sharing of information in a Vistage group is completely confidential, allowing for the open exchange of problems, ideas and solutions.

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