Fort Sill Apache Casino Chooses Bally System, Bonusing Solutions, and iVIEW™ Player-Communication Network

LAS VEGAS--(BUSINESS WIRE)--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced that the Fort Sill Apache Casino in Lawton, Okla. chose its ACSC™ slot monitoring, marketing, and casino accounting system after a competitive selection process.

“Our system features will enable Fort Sill to develop even more exciting and profitable on-floor marketing and promotions programs and communicate directly to players at every game through Bally’s iVIEW.”

Along with a comprehensive slot-management system, Bally will provide Fort Sill with 655 iVIEW player-interface displays for every gaming machine on the casino floor. The iVIEW displays will enable Fort Sill to offer players a number of interactive ways to access their bonusing features, marketing promotions, and player’s club account. In addition, Fort Sill will be able to cross-promote resort amenities through iVIEW and deliver powerful marketing messages and customized bonusing events.

Along with the marketing power of iVIEW, Bally is providing the Fort Sill Apache Casino with its CMS® suite of marketing solutions including player tracking and analysis; player’s club enrollment and redemptions; as well as a variety of customizable marketing promotions. In addition, Fort Sill will use Bally’s Power Promotions™ to enable players to convert points and promotional dollars to playable credits; and Power Winners™ to create floor-wide, multi-level progressive promotions.

“In our competitive market, we feel confident that Bally’s system, with all of its marketing, promotions, communication, and bonusing features, will truly give us the edge that we need to take our operation to the next level,” said Chris Williams, Marketing Director of the Fort Sill Apache Casino. “Bally’s years of proven product innovation and commitment to customers gives us peace of mind in this very important step forward for our business.”

“We appreciate Fort Sill Apache Casino’s decision to partner with Bally and look forward to a long and rewarding partnership,” said Rob Jackson, Vice President of Systems Sales – Western North America. “Our system features will enable Fort Sill to develop even more exciting and profitable on-floor marketing and promotions programs and communicate directly to players at every game through Bally’s iVIEW.”

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.