Embarkons Added to AddThis Tool

PALO ALTO, Calif.--(BUSINESS WIRE)--Embarkons (www.embarkons.com) the peer-to-peer participation and financing network will become the newest addition to AddThis (www.AddThis.com), the most widely used content sharing and bookmarking service on the Web. Now, anytime a user sees the AddThis button next to an article, news item or content of any kind, a user can click and start their own idea, project or venture in response.

“Embarkons allow users to change the world with the power of ideas and the strength of action”

"Starting today Embarkons will let users, via the AddThis service, do something when they see an article," says Trevor Cornwell, Founder and CEO of Embarkons. "How many times have we read something and said 'I want to do something about that'? Now with Embarkons you can!"

A user sees an article and has an idea about how to do something about the problem that he sees. Now with Embarkons as part of the AddThis service, all a user does is click the iconic Embarkons light bulb and start a project. Just as easily a user can "join" another user's project.

"With Embarkons as a part of AddThis, every article becomes a call to action," Cornwell continued.

A user can now read an article about the Crisis in Darfur and spontaneously work together with thousands of people around the world to address the problem. " In fact, with Embarkons, a thousand responses can begin in a minute and allows for "flash collaboration". "Imagine what we can do working together to address challenges, across borders. Now one user can see an issue and by tomorrow, thousands strong, put a response into effect. Rather than waiting for funding, users post what they need to make their project get off the ground and users respond by offering to help with time, knowledge or financing.

"Embarkons allow users to change the world with the power of ideas and the strength of action," Cornwell added. "We are delighted to be a part of AddThis so that we can connect ideas to people and solve challenges in business, causes and government," Cornwell said.

About Embarkons

Embarkons is the peer-to-peer participation and financing network. Embarkons allows users to work together on an idea, venture or project and then organize the resources that they need to get it up and going. Embarkons now includes 40,000 user profiles and is accessible through 450,000 web sites.

About AddThis

AddThis is the most widely used content sharing and bookmarking service on the Web. It helps Web site publishers and bloggers spread their content across the Web by making it easy for visitors to bookmark and share content to their favorite social destinations like Facebook, Twitter and MySpace. AddThis is fast, powerful and easy to install.

The AddThis service is used on over 400,000 Web sites including SAP, TIME Magazine, Oracle, Entertainment Weekly, Topix, MySpace, Squidoo, FOX Sports, CBS, WebMD, American Idol, the White House and many others.