Comcast Spotlight Brings Leading Retailers’ Weekly Circulars to TV

Viewers Can Browse Stores’ Featured Sale Items with a Click of Their Remotes

PHILADELPHIA--(BUSINESS WIRE)--Harried holiday shoppers now have a new way to find out what’s on sale at some of their favorite stores thanks to Video Circulars On Demand, a new video-on-demand (VOD) service from Comcast Spotlight—the advertising sales division of Comcast Cable—that takes static ads and converts them to an engaging video.

“Updating the classic sales circular for TV is a natural evolution”

Starting in mid-November, Comcast Digital Cable customers can browse video circulars with the most up-to-date sale items traditionally featured in printed newspaper inserts from several top retailers. Selecting channel 887 on their remote controls takes customers to the On Demand Shopping category, where they can see the latest sale information from those stores 24x7. Customers also can select Searchlight from the main On Demand menu to go to the shopping category. As with all on-demand programs, viewers can fast forward, rewind and pause the videos, which include information about how customers can purchase the featured products in stores or online.

“Updating the classic sales circular for TV is a natural evolution,” said Kevin Smith, Vice President of Digital Media for Comcast Spotlight. “For retailers, Video Circulars on Demand are a tool to expand their reach to customers who are watching more and more video. For consumers, it’s another option for finding the items they’re looking for, from the comfort and convenience of their own homes.”

For retailers, the turnkey process provides an opportunity to present their featured sale items to about 17 million U.S. homes across more than 60 markets, including 17 of the top 25. VOD Circulars are part of Comcast Spotlight’s On Demand Publishing platform.

Comcast Spotlight will be promoting the Video Circulars in a series of 30-second commercials airing throughout its footprint, and in banner advertisements featured on the company’s i-Guide interactive programming guide.

For more information and demonstrations of Video Circulars On Demand, visit http://www.vodcirculars.com.

About Comcast Spotlight

Comcast Spotlight, the advertising sales division of Comcast Cable, helps put the power of cable to use for local, regional and national advertisers. It is focused on providing multi-platform marketing solutions to reach audiences most effectively and efficiently. Headquartered in New York with offices throughout the country, Comcast Spotlight has a presence in nearly 90 markets with approximately 30 million owned and represented subscribers. Comcast Spotlight is a trademark of Comcast Cable. For more information, visit www.comcastspotlight.com.