Paid, Inc. and Topspin Form Partnership for Complementary Artist Services

BOSTON & SANTA MONICA, Calif.--(BUSINESS WIRE)--Paid, Inc. (OTCBB: PAYD) and Topspin Media are partnering to provide complementary services that enable artists and brands to market directly to their fans. Cofounded by former Yahoo Music general manager Ian Rogers, Topspin offers a seamless platform for direct-to-fan marketing, management and distribution. Paid is a full-service brand management and marketing resource for the entertainment and sports industries. Topspin is aggregating best of breed solutions in its “ecosystem” to complement its technology platform and has named Paid, Inc. a “Certified Topspin Marketing and Fulfillment Partner” and will refer its clients to Paid, Inc. for merchandise fulfillment, online marketing and web site development and maintenance services. Additionally, Paid will receive a commission for each of its clients that becomes a customer of Topspin.

“Topspin’s management has developed an impressive technology platform that is helping musical artists and entertainers transition to the new digital business paradigm that allows them to connect directly with their fans”

“Topspin leverages its platform with each artist to strengthen each artist’s ability to deliver value and sell directly to fans,” said Ian Rogers, Topspin CEO. “We are always looking to partner with companies, like Paid, Inc., who have proven track records of providing premium tools and services that are complementary to our platform. Paid’s customer service in merchandise fulfillment and online marketing is outstanding and we’re pleased to partner with them as we assist artists in streamlining their efforts to communicate directly to their fans.”

“Topspin’s management has developed an impressive technology platform that is helping musical artists and entertainers transition to the new digital business paradigm that allows them to connect directly with their fans,” said Keith Garde, president of Paid, Inc. celebrity services. “Paid, Inc.’s fulfillment, web site development and online marketing services dovetail perfectly with Topspin’s platform and we are thrilled to be working with them as a preferred vendor to their client roster which includes top artists across all genres, such as Eminem and Beastie Boys. We are already in discussions with some of Topspin’s clients and are looking forward to building our relationships with them and fostering the growth of all parties involved.”

About Topspin

Founded in June 2007, Topspin is the most complete technology platform for artists to create their own retail channels, effectively promote their music and connect directly with their fans. The company is changing the business of music marketing by giving artists the tools to easily and efficiently generate demand for their music, manage their catalog and their fans, and gather insights to improve performance. Since coming out of stealth mode in June 2008, a number of artists have chosen the Topspin platform to market music directly to their fans, including Beastie Boys, David Byrne & Brian Eno, The Fireman featuring Paul McCartney & Youth, Arcade Fire, Eminem, Carly Simon, Metric, Fanfarlo. Visit www.topspinmedia.com for more information.

About Paid, Inc.:

Paid, Inc., publicly traded under the ticker PAYD, is a one-stop brand management and marketing resource to music, entertainment and sports personalities and organizations, and offers AuctionInc™ online shipping calculation and shopping cart software employing its patented technology to streamline ecommerce. Known for quality and customer service, Paid offers turnkey online, mobile, social media and traditional marketing campaigns, as well as award-winning video & film production, VIP ticketing, web site design, merchandising, ecommerce and fan community management programs. More details are available at www.paid.com.

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