TreeHouse Interactive to Exhibit at Dreamforce 2009 and Unveil Revolutionary Capabilities for Demand Generation

SALT LAKE CITY--(BUSINESS WIRE)--TreeHouse Interactive™ (www.treehousei.com), the technology leader in on-demand partner relationship management (PRM), channel sales force automation (CSFA™) and demand generation solutions, announced today it will showcase an enhanced version of its Marketing View demand generation product at Dreamforce 2009, November 18-20, at Moscone Center in San Francisco. New functionality in the Marketing View product gives marketing and sales teams better tools to target campaigns, capture leads and create dynamic nurturing triggers. TreeHouse will demonstrate Marketing View at booth #112.

“We look forward to demonstrating Marketing View and the new product functionality at Dreamforce”

The first demand generation system to distribute and track leads from campaign to cash, regardless of sales model or CRM system, Marketing View is available on the Force.com AppExchange site for on-demand business applications.

Marketing organizations are increasingly required to generate, qualify and distribute more leads, in less time and with fewer resources than ever before. In addition, disparate contact databases are difficult to centralize and leverage for multi-channel marketing campaigns. TreeHouse Marketing View allows enterprises to build and manage detailed databases of end users, partners and prospects and create marketing campaigns across multiple channels such as trade shows, print advertising, telesales, email and social media. Marketing View automates lead generation, qualification and distribution to sales—resulting in faster time to revenue and decreased cost per qualified lead.

“We look forward to demonstrating Marketing View and the new product functionality at Dreamforce,” said Erich Flynn, CEO, TreeHouse Interactive. “The integration of Marketing View with salesforce.com lends a whole new flexibility and level of automation to lead capture and nurture that can help salesforce.com users more effectively capitalize on viable opportunities.”

To learn more about TreeHouse Marketing View and/or schedule a demo at Dreamforce 2009, contact Denise Nelson, Ventana Public Relations: [phone] or [e-mail].

More information about Dreamforce 2009 may be found at http://www.salesforce.com/dreamforce/DF09/site/.

About TreeHouse Interactive

Since 1997, TreeHouse Interactive has delivered enterprise-class software-as-a-service (SaaS) solutions to companies interested in increasing revenue. The TreeHouse product line includes partner relationship management (PRM), channel sales force automation (CSFA™), and multi-channel demand generation/marketing automation solutions. Featuring an interactive multi-tiered architecture, superior scalability, customization, automation and reporting capabilities, TreeHouse enables organizations to maximize revenue opportunities throughout the complete customer sales lifecycle from acquisition to customer retention. TreeHouse products are engineered from the ground up for seamless integration with third party and legacy customer systems for superior performance and industry-leading ROI. For more information, visit www.treehousei.com.