Bally Technologies Announces Expansive Agreement with SJM Macau to Provide Array of Systems, Bonusing, and Table-Management Technology

LAS VEGAS--()--Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video machines, and casino-management systems for the global gaming industry, today announced an agreement with Sociedade de Jogos de Macau S.A. (SJM), Macau’s largest multi-casino operator, to provide a broad range of casino management, table management, and bonusing products.

The agreement follows Bally’s successful systems implementation at SJM’s new L’Arc Macau Casino Resort, which opened in late September. Under the terms of the new three-year master purchase and license agreement, Bally will provide comprehensive technology solutions to SJM’s new Oceanus casino, which is slated to open in December 2009, as well as SJM’s slot lounges at the Yat Yuen Canidrome and the Macau Jockey Club, which will implement the Bally solutions by May 30, 2010.

In addition to these four properties, the new agreement provides SJM with the option to expand Bally’s technology solutions at any time to any of its 16 other properties throughout the Macau Peninsula and Taipa Island.

“We are honored to have been selected after a very aggressive evaluation process to be SJM’s technology partner of choice for these three properties,” said Bally’s Chief Executive Officer Richard Haddrill. “SJM joins our other valued customers and partners in Asia-Pacific, where Bally’s games and systems technology is helping casinos drive additional revenue, attract and reward players, and gain operational efficiencies.”

About Sociedade de Jogos de Macau S.A.

Sociedade de Jogos de Macau S.A. ("SJM") is one of the six companies authorized to operate casino games of fortune and other games of chance in casinos, under the terms of a concession granted by the government of the Macau Special Administrative Region in March 2002. SJM is the only casino gaming concessionaire with its roots in Macau, and is the largest in terms of turnover and number of casinos. SJM's casinos are located in prime locations on the Macau Peninsula and Taipa Island and convenient to principal entry points. Gaming operations are comprised of VIP table gaming, Mass Market table gaming, and slot machines. For more information, please visit http://www.sjmholdings.com.

About Bally Technologies, Inc.

With a history dating back to 1932, Las Vegas-based Bally Technologies designs, manufactures, operates and distributes advanced gaming devices, systems and technology solutions worldwide. Bally’s product line includes reel-spinning slot machines, video slots, wide-area progressives, and Class II, lottery and central determination games and platforms. As the world’s No. 1 gaming-systems company, Bally also offers an array of casino management, slot accounting, bonusing, cashless and table management solutions. The Company also owns and operates Rainbow Casino in Vicksburg, Miss. For more information, please contact Laura Olson-Reyes, Director of Corporate Communications, at 702-584-7742, or visit http://www.BallyTech.com.

This news release may contain “forward-looking” statements within the meaning of the Securities Act of 1933, as amended, and is subject to the safe harbor created thereby. Such information involves important risks and uncertainties that could significantly affect the results in the future and, accordingly, such results may differ from those expressed in any forward-looking statements. Future operating results may be adversely affected as a result of a number of risks that are detailed from time to time in the Company’s filings with the Securities and Exchange Commission. The Company undertakes no obligation to update the information in this press release and represents that the information is only valid as of today’s date.

Contacts

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com

Contacts

Bally Technologies, Inc.
Laura Olson-Reyes, 702-584-7742
Director of Corporate Communications
Lolson-reyes@ballytech.com
Michael Carlotti, 702-584-7995
Vice President of Investor Relations and Capital Markets
mcarlotti@ballytech.com