Sidebar Brings New Level of Personalization to Android Devices

Company Launches Innovative Android Application and Partners with Quattro Wireless to Bring Engaged Audience to Advertisers

NEW YORK--(BUSINESS WIRE)--From the ad:tech conference at the Javits Convention Center, Sidebar (www.sidebar.com), a new, free mobile application that allows users to receive personalized recommendations for content, video games, apps, music and more, announced today that it has partnered with Quattro Wireless, mobile’s largest exclusive and premier advertising network, to drive innovation in the mobile space. The relationship will offer advertisers a high-level of targeting and offer consumers a personalized experience on their Android device.

“We share Quattro’s commitment to delivering the best experience for mobile users by offering a 1:1 experience while also creating strong relevancy for advertisers.”

“Having Quattro, the leader in mobile advertising, as a launch partner will help us create a game-changing content offering for consumers,” said Patrick Kennedy, CEO, Sidebar. “We share Quattro’s commitment to delivering the best experience for mobile users by offering a 1:1 experience while also creating strong relevancy for advertisers.”

“By making their mobile experience more personal and relevant, Sidebar provides great value for users,” said Lars Albright, co-founder and senior vice president of business development, Quattro Wireless. “We are pleased to partner with Sidebar to offer advertisers the ability to reach this desirable, engaged audience.”

Sidebar, which recently launched in beta for Android, learns users’ interests so that it becomes highly personalized to each individual over time. The application offers instant gratification so users spend time enjoying content rather than searching for it, and it is cached for one click access. Sidebar content categories include entertainment, green planet, humor, steals & deals, health, mind & body, style & culture, guy stuff and news and info.

About Sidebar

Sidebar is a free mobile app that makes it easy for smartphone users to discover and share games, apps, video, news, lifestyle and entertainment content and is available on the Android platform. Sidebar creates highly personalized recommendations so consumers can spend more time interacting with content and less time looking for it. The company is funded by Mobile Media Ventures and is headquartered in Santa Monica, Calif. For more information, visit www.sidebar.com.