Resource Interactive Unveils Facebook Ecommerce Experience

COLUMBUS, Ohio--(BUSINESS WIRE)--Independent digital agency Resource Interactive introduces Off the Wall, an ecommerce experience for brands and their fans on Facebook. Off the Wall allows Facebook users to purchase products directly from a brand or user stream without leaving the Facebook environment.

“The average Facebook user has 130 friends. If a brand with 100,000 fans published an Off the Wall ecommerce update, it’s merely one click away from being shared with 13 million Facebook users. Imagine the possibilities for the holiday season and beyond.”

How Off the Wall works: A brand posts an item for purchase as a status update to its Facebook page. In turn, fans can purchase the product directly from their live feed, news feed or the brand’s wall. They can also share this status update with their friends and its ecommerce functionality is maintained wherever it appears in Facebook.

“Off the Wall is a revolutionary end-to-end ecommerce experience on Facebook. It makes sense from the perspective of both the brand and the fan,” said Dan Shust, Director of Emerging Media from Resource Interactive’s research and development lab. “It gives brands an opportunity to reward their fans with privileged shopping access to hot items or time-sensitive deals. It also addresses the on-demand consumer’s desire to engage in and share relevant brand experiences without leaving their social networking environment.”

Off the Wall features include:

Fully customizable look and feel
Complete in-wall checkout process (product details, customer information, shipping options, etc.)
Maintains all ecommerce functionality when shared with friends
Ecommerce platform independent
PCI-compliant hosted environment
Initial setup and deployment within a few weeks
Performance-based compensation model

“Not only is enabling Facebook users to shop from the feed without leaving the experience ground-breaking in itself, but the sheer network effect is also worth considering,” Shust continued. “The average Facebook user has 130 friends. If a brand with 100,000 fans published an Off the Wall ecommerce update, it’s merely one click away from being shared with 13 million Facebook users. Imagine the possibilities for the holiday season and beyond.”

The National Retail Federation Shop.org's eHoliday Study found more than 47 percent of online retailers polled plan to increase their use of social media for the 2009 holiday season. The study also states online retailers consider Facebook a tool that is both regularly used by shoppers and more cost effective. “Because of its swift deployment time and performance-based compensation model, retailers can easily and quickly meet shoppers where they are by implementing Off the Wall as part of their social media strategy this holiday season,” said Shust.

Several of the agency’s Fortune 100 clients have signed on to implement brand-specific versions of Off the Wall in the 2009 holiday season. For more information, visit http://offthewall.resource.com or email inquiry@resource.com.

About Resource Interactive

Resource Interactive is one of the nation’s preeminent digital marketing agencies, helping Fortune 500 companies thrive in the evolving internet economy with award-winning digital strategy, creative and technology solutions. Known for its revolutionizing consumer insights, leading edge interactive design and technological innovation, Resource Interactive is ranked among the top ten independent interactive agencies in the nation.

Unique in the industry as female-founded, owned and operated, Resource Interactive has grown over its 28-year history from its first marketing relationship with Apple to ongoing partnerships with clients such as Procter & Gamble, Hewlett-Packard, The Coca-Cola Company, Victoria’s Secret, Sherwin-Williams and L.L. Bean, among others. For more information, visit www.resource.com

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