AOL Advertising and Netezza to Present on Analytics at ad:tech

NEW YORK--(BUSINESS WIRE)--Netezza Corporation (NYSE: NZ)

Who:	Michael Kamprath, senior technical director, R & D Technology, AOL Advertising,
	Tracy La, tech manager, AOL Advertising, and
	Brad Terrell, VP & general manager, Digital Media, Netezza.
What:	AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management
	Managing the yield performance of large advertising networks, such as the Advertising.com network, requires a soundly structured approach. One approach is to interpret advertising inventory as a commodity and the network as an exchange. In such, analysis tools and techniques based on established practices of economic modeling can be used to help optimize yield and improve media planning. One such tool is the price/volume forecast generator. While interpreting a price/volume forecast is relatively straightforward, creating an accurate forecast is challenging both from an algorithm and engineering perspective. This presentation will provide an overview of AOL Advertising’s experience on how to construct and use price/volume forecasts.
When:	Thursday, November 5th, 12:00-12:50 p.m. Eastern
Where:	ad:tech
	The Javits Center
	NYC, NY
	Conference Hall 1E, Level 1, Room 16