Marc Whitten, GM of Xbox LIVE To Keynote the Streaming Media West Conference

Whitten to Discuss the Future of Entertainment and Showcase Latest Innovation on Xbox LIVE: 1080p HD Streaming, Facebook, Twitter

MEDFORD, N.J.--(BUSINESS WIRE)--On Wednesday November 18th, Marc Whitten, general manager of Microsoft's Xbox LIVE group will kick off the show with a morning keynote that will explore how today’s advancements in technology and streaming media will impact future entertainment experiences and open new doors for audience engagement. Whitten will also showcase some of the latest developments on the Xbox LIVE platform including instant-on 1080p HD streaming with Zune video on Xbox LIVE, as well as social experiences on the TV with Facebook and Twitter.

“Advances in streaming technology and the rise of the connected living room have created a new opportunity for innovation in entertainment”

Xbox 360 first established itself as video delivery service with the launch of its Video Marketplace in 2006, now offering more than 25,000 pieces of video entertainment content to the global Xbox LIVE community. To date Xbox 360 owners have downloaded more than 54 million movies, TV shows, music videos and featured trailers.

“Advances in streaming technology and the rise of the connected living room have created a new opportunity for innovation in entertainment,” said Whitten. “I’m excited to discuss where the industry is going and show a taste of what Xbox LIVE is doing today to connect people to one another through shared entertainment experiences. I look forward to the creative and spirited dialogue that’s sure to follow at the show.”

Attended by more than 2,500 executives last year, Streaming Media West is the only show that covers both the business of online video and the technology of streaming, downloading, Webcasting, Internet TV, IPTV, and mobile video. The conference program covers both corporate and consumer business, technology, and content issues in the enterprise, advertising, media and entertainment, broadcast, and education markets. Free expo passes are available at www.streamingmedia.com/west.

Keynoters and presenters may be available for interview. Please contact [e-mail] for more information.

Media registration is open to working journalists and analysts with commercial news organizations and research firms. This includes editors, reporters, freelance writers, producers, camera crews and still photographers. Working journalists and analysts are provided complimentary access to all Streaming Media events and activities, excluding the pre-conference seminars. Please contact [e-mail] for more information.

About Streaming Media

Streaming Media, an Information Today Inc. company, is a diversified news media company serving and educating the streaming media industry and community. Originally founded in 1998, the company was sold by Penton Media to Information Today Inc. in December of 2002. Our business consists of three core areas: StreamingMedia.com, exhibitions and conferences, and research and publications. Lead by a team of recognized industry experts, Streaming Media is dedicated to providing industry professionals and corporations utilizing digital media technology with global real-time news, resources and services through editorial, discussion lists, feature articles, and much more.