MC² to host EXHIBITORFastTrak November 10-12 in Atlanta

ROCHESTER, Minn.--(BUSINESS WIRE)--MC² will host the next EXHIBITORFastTrak accelerated learning conference for exhibit and corporate event marketing professionals at its MC² Conference Learning Center in Lithia Springs, GA when it meets from November 10-12, 2009.

“No matter what the level of experience, EXHIBITORFastTrak is the most efficient and convenient path to enhancing job skills and building a solid foundation of trade show and event marketing knowledge. This is especially important in today’s economy.”

MC² specializes in the execution of trade show exhibits, environments and corporate events (www.mc-2.com).

Twenty-one seminars and workshops will be offered, including sessions on Show Selection, Exhibit Design, RFI's and RFP's, Surveys and Measurement, Pre-show Marketing and more. See all sessions at www.FastTrakAtlanta.com.

For event planners, two interesting sessions include: “The Basics of Event Planning and Management” (9 a.m. on November 10) and “Top Five Trends Influencing Your Events,” (9 a.m. on November 11) both taught by Rebecca Coons, named Event Planner of the Year in 2004 by Event Solutions Magazine.

Sessions for attendees interested in trade shows include: “Selecting the Right Shows: The Critical Decision” (9 a.m. on November 11) taught by Ian Sequeira, Vice President of Exhibit Surveys, Inc., a marketing research and consulting firm and “How to Measure the Value of Trade Show Participation,” (10:45 a.m. on November 11) taught by Ed Jones, president of Constellation Communication Corporation, a company that supports clients in forecasting, selecting, planning, executing, measuring, and improving return on investment in face-to-face communications activity.

“MC² is happy to host this innovative program that builds and strengthens participants’ exhibit and event marketing skills,” said Rob Murphy, Chief Marketing Officer for MC². “With competition increasing and the economy getting tougher every day, EXHIBITORFastTrak’s comprehensive curriculum of specialized industry knowledge is just what our industry needs today. Our corporate motto is ‘Extending Brands into Experience’ and that’s just what EXHIBITORFastTrak does.”

“EXHIBITORFastTrak presents educational selections from the annual EXHIBITOR conference held in Las Vegas,” said Dee Silfies, Chief Learning Strategist for EXHIBITOR Media Group, which sponsors the event in connection with MC². “Attendees enjoy unparalleled access to extraordinary instructors as they share their expertise and make lasting connections with the students.

“No matter what the level of experience, EXHIBITORFastTrak is the most efficient and convenient path to enhancing job skills and building a solid foundation of trade show and event marketing knowledge. This is especially important in today’s economy.”

For complete details on EXHIBITORFastTrak Atlanta, including session descriptions, faculty bios and registration information, visit www.FastTrakAtlanta.com.