Outsell and Scout Analytics Partner To Deliver Web-Based Subscription Analytics Services, Helping Paid Content Providers Drive New Revenue

New Service Combines Insights of Leading Information Industry Analysts with Robust Analytics Tools

BURLINGAME, Calif. & SEATTLE & LONDON--(BUSINESS WIRE)--Outsell, Inc. and Scout Analytics™ today announced a strategic partnership to help online paid-content providers—from media companies to business and scientific publishers—increase revenues. Outsell, the leading provider of advisory and research services for the information industry, is offering Outsell Scout Analytics, a new subscription service building on the Scout Analytics platform. Companies using the platform have surfaced opportunities to improve subscription revenues by an average of 10-15 percent.

“As the economic downturn puts new pressures on revenues, information companies cannot afford a one-size-fits-all approach to subscriber relationships. Outsell Scout Analytics helps them better understand their customers and where the greatest value potential for their content exists at a time when these users are scrutinizing their information spending”

As publishers and information providers offer more diverse online content ranging from articles to podcasts to workflow tools, they have opportunities to further monetize subscriptions. Yet, publishers are leaving money on the table by overlooking the needs and interests of customers—resulting in “defections,” lost renewals, and untapped cross-selling and up-selling opportunities.

“Paid content providers have a unique advantage using Outsell Scout Analytics to understand and tap into customer demand,” said Antonio Monteiro, Chief Information Officer, Internet Securities. “Every day, customers leave a digital signature that tells us more about who they are and how they gain value. Capturing and analyzing that signature gives us the insight to maximize the revenue of our offerings.”

Early adopters of Outsell Scout Analytics are finding that the service uncovers customer insights with a significant financial impact. For instance, an international business information provider discovered that 23% percent of their accounts had unlicensed use—a large revenue opportunity for them to monetize.

“As the economic downturn puts new pressures on revenues, information companies cannot afford a one-size-fits-all approach to subscriber relationships. Outsell Scout Analytics helps them better understand their customers and where the greatest value potential for their content exists at a time when these users are scrutinizing their information spending,” said Greg Chagaris, Co-founder and Corporate Development Officer, Outsell.

Outsell Scout Analytics gives companies a window into their customer demand at the corporate and user ID levels. Companies can monetize demand by analyzing unauthorized use, focus attention on customers who are at risk of not renewing, and offer active customers products they may not currently use. For example, one publisher discovered 66% of site licenses were accessed only by a single user—representing a potential churn and revenue risk.

“Our partnership brings together Scout Analytics’ proven approach to subscription analytics with Outsell’s deep domain expertise in information and publishing,” said Mark Upson, President and CEO of Scout Analytics. “Clients will be able to use technology to segment their customers in unprecedented ways, surface new opportunities, and apply the findings with the help of experienced information company advisors.”

The technology platform for Outsell Scout Analytics transparently monitors user sessions and aggregates a digital signature associated with a customer’s access and usage, such as device, location, identity, domain, institution, and content. The technology gives clients richer segmentation information and deeper visibility into content usage and demand for each customer segment, as illustrated through dashboards. Outsell works with clients to analyze the findings, and determine marketing, sales and service strategies for specific customer segments. In addition, the technology platform integrates with sales force automation (SFA) and other software to trigger sales contacts, marketing emails, or customer service follow-up.

Companies that would like more information about Outsell Scout Analytics and the partnership between the firms should contact Greg Chagaris at 650-342-7123 or [e-mail].

ABOUT OUTSELL, INC.

Outsell is the only research and advisory firm focused on advancing the publishing and information industries. Our international team provides independent, fact-based analysis and actionable advice about competitors, markets, operational benchmarks, and best practices, so our clients thrive and grow in today's fast-changing digital and global environment. Outsell’s headquarters are in Burlingame, CA, US and London, UK. Visit us at www.outsellinc.com.

ABOUT SCOUT ANALYTICS

Scout Analytics is a venture-backed company located in Issaquah, Washington, that delivers revenue optimization solutions across multiple industries, including real estate, financial information services, SaaS and digital media. To learn more about Scout Analytics, visit www.scoutanalytics.com or call 425.649.1100.

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