Digby Announces Acquisition of Movaya Wireless, Inc.

Movaya Digital Goods Storefront Platform Extends Digby Mobile Commerce Suite and Enables Asian Market Expansion

AUSTIN, Texas--(BUSINESS WIRE)--Digby, the leading provider of mobile commerce solutions for retailers, today announced the acquisition of Movaya Wireless, Inc., a Seattle, Washington-based mobile software company focused on building digital goods storefront applications for the iPhone, Android and mobile web platforms. Additionally, Movaya Chengdu Technology, Ltd., Movaya’s Asian operations center, will form the basis for Digby Chengdu Technology, Ltd. Digby Chengdu will serve as Digby’s hub for the rapidly expanding mobile commerce market in Asia. Movaya co-Founder and Chief Technology Officer, Stanley Wang, has joined Digby as Vice President of Engineering.

“Movaya is a pioneer in the mobile commerce ecosystem”

“Movaya is a pioneer in the mobile commerce ecosystem,” said David Sikora, founder and CEO of Digby. “Its storefront platform and team will significantly extend our current platform and overall production capacity. In addition, our new offices in Chengdu will allow us to serve the largest and fastest growing mobile market on the planet. Every month, seven million new mobile subscribers join the existing 650 million mobile users, and we’re only at the front of the smartphone adoption wave. This acquisition positions Digby to aggressively expand our leadership in the worldwide mobile commerce market.”

“We’re thrilled to be joining forces with Digby at this critical stage of market development,” said Phil Yerkes, co-founder and Chairman of Movaya. “The transaction will allow our mobile commerce vision to be realized through the Digby Mobile Commerce Suite, and it provides a very exciting opportunity for all of Movaya team members.”

Movaya Wireless was formed in 2006 by Phil Yerkes and Stanley Wang. Their core product, Movaya Platform M, is utilized by software developers, game developers, and content producers to monetize their digital assets created for mobile device users. The product offers rich capabilities that enable content producers to create branded storefronts utilizing a unique set of self-service technologies. Platform M was also tightly integrated into various carrier-based billing systems including AT&T, Verizon, T-Mobile and others, enabling a seamless “bill-to-phone” payment system for acquiring digital products.

The transaction, subject to customary closing conditions, will be finalized by November 15, 2009. Catapult Advisors LLC advised Movaya on the transaction.

About Digby

Digby is the leading software as a service provider of mobile commerce solutions for top retailers. The award winning Digby Mobile Commerce Suite delivers an optimized shopping experience with both web and application based mobile storefronts that include easy search, browse and purchase capabilities, personal information integration, secure wallet and location based service functionality. Led by software industry veterans, the privately held company is headquartered in Austin, Texas. For additional information, please visit www.digby.com.

About Movaya Wireless, Inc.

Movaya (www.movaya.com) is a Seattle-based mobile commerce service provider (mCSP) company, whose mobile content management and distribution platform allows mobile content publishers and merchants to effortlessly extend their businesses to the growing off-deck mobile content marketplace. Movaya PlugNPlay and TryNBuy are the company's flagship products, which bring together Mobile Game and Application Publishers, Online Retailers and consumers in one marketplace for mobile goods. Movaya is powering the off-deck mobile industry.