Yield Software Introduces New Offering Enabling Agencies to Improve Search Marketing Margins, Staff Efficiency and Productivity

SAN MATEO, Calif.--(BUSINESS WIRE)--Yield Software (http://www.yieldsoftware.com/) announced the launch of the Yield Web Marketing Suite for Agencies and the introduction of a range of new services at ad:tech New York 2009 at the Jacob Javits Convention Center.

“By automating much of the day-to-day minutiae associated with SEM through the Yield Web Marketing Suite, I've been able to maintain maximum control over my clients' PPC and SEO campaigns – and deliver the results they need – while keeping our agency lean, efficient and profitable.”

By combining and automating the three key elements of search marketing – paid search, natural search and landing page optimization – within a single, secure system, the Yield Web Marketing Suite for Agencies enables agencies to lower costs, increase efficiency and improve margins.

The system addresses the unique needs of digital, new media and interactive agencies, enabling them to optimize search engine marketing (SEM) campaigns across Google, Yahoo! Search and Microsoft’s Bing. For agencies offering services for just one of the three elements of SEM – pay-per-click (PPC) campaign management for instance – the Yield Web Marketing Suite for Agencies enables them to expand their offering to include search engine optimization (SEO) and landing page optimization (LPO) with little or no staffing consequences.

“As a small agency, we know that every single minute counts,” said Dan Kaplan, principal at PeriscopeUp, a search engine marketing agency serving small and medium-size businesses. “By automating much of the day-to-day minutiae associated with SEM through the Yield Web Marketing Suite, I've been able to maintain maximum control over my clients' PPC and SEO campaigns – and deliver the results they need – while keeping our agency lean, efficient and profitable.”

In addition, Yield Software announced the introduction of a full range of services. These services include Yield JumpStart and Yield Managed Services packages designed to meet both the one-time and longer-term needs of businesses and agencies short on time or resources.

“Since our launch last spring, we’ve been very responsive to the input and needs of our customers,” said Matt Malden, founder and CEO of Yield Software. “Our new product for agencies and service packages each have been designed with this input in mind.”

Yield Software offers new subscribers a free 15-day trial. No downloads or systems integration work are required. Following the trial period, pricing starts as low as $129 per month. For more information or to subscribe to the free 15-day trial, visit www.yieldsoftware.com.

About Yield Software, Inc.

Yield Software develops powerful technology that automates, simplifies and integrates key Web marketing strategies. The Yield Web Marketing Suite is a secure, cloud-based system that relies on advanced algorithms and a simple, intuitive interface to optimize paid search, natural search, and landing pages for improved return on Web marketing investment. www.yieldsoftware.com – Web Marketing Made Easy.