Oco Launches Customer & Sales Management Analytics Solution to Help Companies Drive Profitability

WALTHAM, Mass.--(BUSINESS WIRE)--Oco, Inc., a leading Software-as-a-Service (SaaS) provider of business intelligence (BI) and analytics solutions, announced today the Oco Customer & Sales Management Analytics solution, an innovative business analytics solution that provides companies with a 360-degree view of their customers. Oco’s comprehensive solution provides powerful, next-generation analytics capabilities that move beyond the basic reporting capabilities found in individual systems such as customer relationship management (CRM) solutions.

“In my experience, 30-40% of a given company’s business is unprofitable”

The Oco Customer & Sales Management Analytics solution’s 360-degree view of the customer incorporates business data from multiple systems: actual revenue and cost from an ERP system, forecast pipeline revenue from a CRM application, internal services metrics from various operational sources, and external customer satisfaction scores from a third-party provider. These various data sources are integrated into a single data warehouse to provide a comprehensive view of the customer, delivered through interactive dashboards and drillable reports.

“In my experience, 30-40% of a given company’s business is unprofitable,” said Jonathan Byrnes, senior lecturer at the Massachusetts Institute of Technology (MIT) and a leading authority on customer profitability. “Identifying which customers are profitable and which are not, the factors that are causing profitability problems and how to fix them, can drive significant results. Oco’s Customer & Sales Management Analytics solution provides an insightful view into the behavior and history of customers to help drive decisions that can improve profitability.”

The Oco Customer & Sales Management Analytics solution integrates financial, operational and customer satisfaction data into a single database. The solution offers tools to visualize and interact with the data, including interactive scorecards, what-if dashboards, multi-dimensional reports, and ad hoc analysis tools. It helps companies address three key questions:

1. Which customers to focus on and what to sell them?

2. How to improve the sales team’s performance?

3. How to improve customer satisfaction and performance?

To answer these questions, Oco has worked with leading authorities on customer profitability to develop eight best-practice analytics, which form the basis of the Customer & Sales Management Analytics solution. These analytics include Customer Experience Map, At-Risk Revenue, Customer-Product Profitability Analysis, and Customer-Product Growth Matrix.

“Companies are increasingly focused on growing their way out of the current recession,” said Anil Chitkara, senior vice president of market development, Oco, Inc. “They need to convert their vast amounts of data into insightful analytics to understand which customers offer opportunities for growth, which are the least profitable, and where the sales team should be spending its time. Since our solutions are up and running within a matter of weeks, companies can take actions immediately to impact their bottom line within 90 days.”

As with all of Oco’s solutions, the Customer & Sales Management Analytics solution is deployed and operational in approximately six to ten weeks. The analytics are presented in different ways, and targeted at various organizational roles – from executives and staff, to customers and the extended value chain.

The Oco Customer & Sales Management Analytics solution is configured to each customer’s specific needs and is available today. To learn more about how leading companies are leveraging customer analytics for competitive analysis, a webinar featuring Jonathan Byrnes is available at: http://www.oco-inc.com/landing/october28webinar/Customer-Analytics-Driving-Performance-Through-360-View.asp.

About Oco, Inc.

Oco is a leading provider of Software-as-a-Service (SaaS)-based business analytics solutions. The company provides complete BI solutions to customers such as Casual Male, Dunkin’ Brands, Fidelity Investments, Office Depot and Welch’s. Oco’s unique business-centric approach to BI helps companies solve targeted business issues, achieve ROI within 90 days and triple their return on investment. Leveraging best-practice analytics, pre-built data models, and patented technology, Oco's SaaS-based solutions are delivered in a fraction of the time, at a fraction of the cost of traditional solutions, with fewer IT resource requirements than traditional approaches. In addition to its own product portfolio, Oco also offers an on-demand BI solution through its partnership with SAP BusinessObjects. Oco was founded in 1999 and its headquarters are in Waltham, Mass. More information about Oco can be found at www.oco-inc.com.

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