Brand.net Founder and COO to Speak at OMMA and Ad:Tech

SAN MATEO, Calif.--(BUSINESS WIRE)--Brand.net, the online advertising network for Brand advertisers, today announced that company co-founder and chief operating officer Andy Atherton will be speaking this week at both the OMMA AdNets and Ad:tech conferences in New York City. Mr. Atherton will join other industry executives at both events to examine critical issues facing the advertising and publishing industries, such as ad network transparency and measuring the effectiveness of digital branding campaigns. Brand.net was recently named as one of the world’s most valuable Internet start-ups by Silicon Alley Insider.

“Transparency and the Great Ad Net Debate”

Mr. Atherton is an industry leader in the digital network space and is well-known for his thought leadership regarding how to run successful brand advertising campaigns online. Prior to founding Brand.net, he was Vice President of Global Pricing & Yield Management (PYM) for Yahoo!, responsible for maximizing monetization of the company’s $2 billion plus annual worldwide portfolio of display advertising.

OMMA AdNets Details

This year’s OMMA AdNets conference is centered on the theme “Audience is King: Targeting the Challenges of 2010.” Mr. Atherton will be featured on a panel entitled, “Transparency and the Great Ad Net Debate.” The panel will address the current industry debate between agencies and publishers regarding ad network transparency and how to create a better system for all parties involved.

What: Panel – “Transparency and the Great Ad Net Debate”

Who: Moderator: Alan Chapell, President, Chapell & Associates

Panelists:

Joe Apprendi, CEO, Collective
Andy Atherton, Chief Operating Officer, Brand.net
Beth-Ann Eason, COO and GM, Beliefnet/Fox Digital Media
Jeff Hinz, SVP, Director of Digital and Emerging Media, ID MEDIA
Ari Rosenberg, President, Performance Pricing, LLC

Where: OMMA AdNets, Crowne Plaza Hotel Times Square, 1605 Broadway, New York

When: Tuesday, November 3; 11:15 am – 12 pm EST

Ad:Tech New York

At the Ad:Tech conference, the industry’s largest gathering for online marketers, Mr. Atherton will speak on a panel entitled “Digital Branding: Measuring the Effectiveness of Online Brand Advertising.” The panel will explore how to effectively measure brand support online and its impact on offline sales, as well as how brand advertisers can make the most of online advertising during difficult times.

What: Panel – “Digital Branding: Measuring the Effectiveness of Online Brand Advertising”

Who: Moderator: Josh Goldman, General Partner, Norwest Venture Partners

Panelists:

Andy Atherton, COO and Co-Founder, Brand.net
Dan Beltramo, CEO, Vizu
Carl Fremont, Executive VP, Global Media Director, Digitas
Paul Gunning, CEO, Tribal DDB Worldwide
Andrew Markowitz, Director, Digital Marketing and Media, Kraft Foods

Where: Ad:Tech New York, Jacob K. Javits Center, 655 West 34^th Street, New York

When: Thursday, November 5, 12 pm – 12:50 EST

Mr. Atherton is available for interviews throughout the week in New York. His recent writings and commentary on industry trends can be found on his blog.

About Brand.net

Brand.net is the online advertising network for Brand advertisers. The Brand.net team has over 100 years of combined online Brand advertising experience. The company’s deep online display advertising expertise, supported by its innovative technology, guarantees that Brand advertisers and agencies will reach the right target in the right context, efficiently and measurably.

Since trafficking its first campaign in May 2008, Brand.net has worked with the leading CPG, entertainment, finance, retail, telecommunications and travel Brand advertisers. Top 100 U.S. advertising spenders represent the majority of Brand.net’s revenue.

Brand.net was founded in 2007 and has offices in New York, Chicago, Detroit, Atlanta, Dallas and Silicon Valley.