Acxiom Experts Discuss Digital Addressable TV, iDirect Marketing and Insight-Driven Customer Engagement During ad:tech NY 2009

NEW YORK--(BUSINESS WIRE)--Three of Acxiom^® Corporation’s (Nasdaq: ACXM) top thought leaders in digital marketing and advertising are scheduled to participate in ad:tech sessions and other events in New York November 4 and 5.

November 4

4:10-5 p.m. at ad:tech – TV 3.0: Reach + Targetability – The Promise of Addressable Advertising – Josh Herman, Acxiom Global Multichannel Marketing Services innovation leader, will join a panel of experts in sharing their addressable TV advertising processes and experiences from their interaction with advertisers, ad agencies, cable system operators and interactive technologists.

3:30-5 p.m. at the Helen Mills Theater (shuttle service provided from ad:tech or attend via webinar) – High Performance Digital Marketing and Advertising – Acxiom SVP Tim Suther and the chief insight officer of Engauge, Janet Rubio, highlight the key to higher-performing marketing and advertising, defining iDirect and what it means to the discipline of marketing. They will cover the four principles for successful iDirect marketing as a path to increased return on marketing investment. This event is part of Acxiom’s Global Multichannel Marketing Performance Series. Register at www.acxiom.com/promotions/globalmarketingperformance.

November 5

3:10-4 p.m. at ad:tech – Marketing Democracy: Don’t Battle the Consumer Revolution – Join It! – Chris Marriott, VP, Global Managing Director, Acxiom Digital, joins other noted experts to discuss how campaigning for customers’ attention requires skilled, direct marketing execution on customer recognition, customer data, personalization and relevant communication – all in real-time. Join the revolution rather than resist it by fusing insight with media to create high-performing campaigns that are more relevant at every interaction.

About Acxiom

A global leader in interactive marketing services and infrastructure management, Acxiom connects clients with their customers through deep consumer insight, powering effective and profitable marketing initiatives and business decisions. Our consultative approach spans multiple industries and incorporates decades of experience in consumer data and analytics, information technology, data integration and consulting solutions for effective marketing across digital, Internet, email, mobile and direct mail channels. Our secure, high-performance technology services deliver consistent value and reliability. Founded in 1969, Acxiom is headquartered in Little Rock, Ark., and serves clients around the world from locations in the United States, Europe, Middle East and Asia-Pacific. For more information about Acxiom, visit www.acxiom.com.

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