AOL Advertising and Netezza to Present on Analytics at ad:tech

NEW YORK--(BUSINESS WIRE)--Netezza Corporation (NYSE: NZ), the global leader in data warehouse and analytic appliances, together with AOL Advertising, will present a workshop titled “AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management.” The workshop will occur at ad:tech, one of the most respected conferences in the digital marketing industry for media, marketing and technology professionals.

“AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management.”

Michael Kamprath, senior technical director, R & D Technology, AOL Advertising, and Tracy La, tech manager, AOL Advertising, along with Brad Terrell, VP & general manager, Digital Media, Netezza, will discuss how AOL Advertising is leveraging the power of Netezza’s data warehouse appliance to support its price and volume analytics for advanced bid and inventory management.

Who:	Michael Kamprath, senior technical director, R & D Technology, AOL Advertising,
	Tracy La, tech manager, AOL Advertising, and
	Brad Terrell, VP & general manager, Digital Media, Netezza.
What:	AOL Advertising on Price/Volume Analytics for Advanced Bid Optimization and Inventory Management
	Managing the yield performance of large advertising networks, such as the Advertising.com network, requires a soundly structured approach. One approach is to interpret advertising inventory as a commodity and the network as an exchange. In such, analysis tools and techniques based on established practices of economic modeling can be used to help optimize yield and improve media planning. One such tool is the price/volume forecast generator. While interpreting a price/volume forecast is relatively straightforward, creating an accurate forecast is challenging both from an algorithm and engineering perspective. This presentation will provide an overview of AOL Advertising’s experience on how to construct and use price/volume forecasts.
When:	Thursday, November 5th, 12:00-12:50 p.m. Eastern
Where:	ad:tech
	The Javits Center
	NYC, NY
	Conference Hall 1E, Level 1, Room 16

If you are a member of the press and would like to schedule a briefing with Netezza at ad:tech or via phone, please contact Payal Cudia, Schwartz Communications, at [e-mail] or [phone].

Michael Kamprath, senior technical director, R & D Technology at AOL Advertising

Michael Kamprath currently leads the AOL Advertising R&D engineering team and manages Advertising.com’s AdLearn technology platform. Michael started his tenure at AOL Advertising when he joined Advertising.com’s R&D team in 2000. Before that, Michael was an officer in the US Air Force where he worked in the military’s space program, performing duties such as studying the effects of space debris on satellites and managing the construction and launch of rockets that launch government satellites into space. Michael received a Masters in Aerospace Engineering from the University of Michigan.

Tracy La, tech manager at AOL Advertising

Tracy La is the manager of several applied algorithm research efforts at the AOL Advertising’s Research and Development office based in Mountain View, California. Tracy joined the R&D team in 2004, and her primary role is to lead a small team that bridges the gap between theoretical research and engineering. Prior to AOL, Tracy was a consultant at Novellus Systems, a chemical manufacturing company, where she coordinated requirements between engineers and technical writers. Tracy holds a Bachelor’s degree in Management Information Systems from Santa Clara University.

Brad Terrell, VP & general manager, Digital Media at Netezza

Brad Terrell is responsible for maximizing the value Netezza delivers to the many innovative digital media firms that power their terabyte-scale data analysis initiatives with Netezza’s data warehouse appliances. Brad holds an MBA from MIT Sloan and a computer science degree from Rice University. Visit Brad’s blog at: http://datadrivesmedia.com.

About Netezza Corporation

Netezza Corporation (NYSE: NZ) is the global leader in data warehouse and analytic appliances that dramatically simplify high-performance analytics across an extended enterprise. Netezza’s technology enables organizations to process enormous amounts of captured data at exceptional speed, providing a significant competitive and operational advantage in today’s data-intensive industries, including digital media, energy, financial services, government, health and life sciences, retail and telecommunications. Netezza is headquartered in Marlborough, Massachusetts and has offices in Northern Virginia, Canada, the United Kingdom, Germany, France, Poland, Japan, Korea, Australia and Singapore. For more information about Netezza, please visit www.netezza.com.

Netezza® is a registered trademarks or trademarks of Netezza Corporation. Other names may be trademarks of their respective owners.