ADDING MULTIMEDIA Twentieth Century Fox Home Entertainment Shatters Guinness World Record For Tallest Ice Sculpture In Honor Of Coolest Scrat In Town

LOS ANGELES--(BUSINESS WIRE)--Things got a little chilly in Southern California Tuesday as Twentieth Century Fox Home Entertainment broke the Guinness World Record for Tallest Ice Sculpture timed with the Blu-ray and DVD release of Ice Age: Dawn of the Dinosaurs. Sculpted by innovative ice company Ice Bulb, the 48-foot-8-inch creation, reaching over four stories high, broke the previous record by nearly 8 feet.

“The effort and workmanship that went into creating this ice sculpture is truly astounding. This type of record takes serious time and commitment and we’re happy to recognize a new Guinness World Record today”

Officially unveiled at ICE at Santa Monica, Downtown Santa Monica’s outdoor ice skating rink, the project took months of collaboration to create, with artists from Blue Sky Studios developing the overall look of the ice sculpture depicting lovable squirrel Scrat and his giant acorn. Over 133,000 pounds of ice, gathered across four states, was used as a team of 14 skilled sculptors from Ice Bulb worked four straight days to finish the job.

“It’s only fitting that we build a record breaking Scrat Ice Sculpture to go along with the massively successful Ice Age franchise, and unveil it on the day that Ice Age: Dawn of the Dinosaurs arrives on Blu-ray Disc and DVD,” said Mary Daily, Executive Vice President, Marketing, North America for Twentieth Century Fox Home Entertainment. “It is just more reason to celebrate.”

The previous record for Tallest Ice Sculpture of 40.28 feet was held by Michel Amman in Ski Dubai, Dubai, United Arab Emirates on April 20, 2006. This new record was verified by Guinness World Records® official, Danny Girton Jr. who was on-site to inspect the sculpture.

“The effort and workmanship that went into creating this ice sculpture is truly astounding. This type of record takes serious time and commitment and we’re happy to recognize a new Guinness World Record today,” Girton said.

The coolest animated comedy of the year, the Ice Age: Dawn Of The Dinosaurs Three-Disc Combo Pack (Blu-ray, DVD and a Digital Copy) is available now and provides hours of extra fun for the entire family including an Ice Age digital story book maker, commentary by director Carlos Saldanha, deleted scenes, making-of featurettes, two special Scrat shorts, a how-to-draw Scrat tutorial with the filmmakers and much more.

About Twentieth Century Fox Home Entertainment

A recognized global industry leader, Twentieth Century Fox Home Entertainment LLC (TCFHE) is the worldwide marketing, sales and distribution company for all Fox film and television programming on DVD, Blu-ray Disc (BD) and Digital Copy as well as acquisitions and original productions. The company also releases all products around the globe for MGM Home Entertainment. Each year TCFHE introduces hundreds of new and newly enhanced products, which it services to retail outlets -- from mass merchants and warehouse clubs to specialty stores and e-commerce - throughout the world. Twentieth Century Fox Home Entertainment LLC is a subsidiary of Twentieth Century Fox Film Corporation, a News Corporation company.

About Guinness World Records

Guinness World Records is the universally recognized authority on record-breaking achievement. First published in 1955, the annual Guinness World Records book is published in more than 100 countries and 25 languages and is the highest-selling books under copyright of all time with more than 3 million copies sold annually across the globe. Guinness World Records celebrated its 50th anniversary edition in 2004, a year after the sale of its 100 millionth copy. Guinness World Records also annually publishes the Gamer’s Edition; a records book devoted solely to the world of computer gaming and high score record achievements. The Guinness World Records website (www.guinnessworldrecords.com) receives more than 11 million visitors a year. Guinness World Records is part of the Jim Pattison Group, one of Canada’s largest privately owned companies which is a conglomerate of interests, including advertising, broadcasting, grocery stores and automotive retailing.

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