M-Edge Outfits Sony Reader Pocket and Touch Editions with New Line of Covers and Accessories

Launch of New eReader Accessories Provides Stylish and Versatile Protection for Sony Readers

ODENTON, Md.--(BUSINESS WIRE)--Chic designs and versatile styles adaptable to any environment are the cornerstones of the M-Edge brand, and they deliver again with a new collection of accessories for Sony’s two new devices in their family of eReaders, the Pocket and Touch Editions. M-Edge, the leading developer of eReader accessories, announced today the launch of six jacket styles for each Sony Reader device in a variety of colors and materials, designed for use everywhere from the boardroom to the beach to the subway.

“M-Edge is committed to building out differentiated eReader accessories that not only meet the needs of our customers, but enhance and personalize their eReading experience, regardless of their device selection.”

“With competition in the eReader device market heating up substantially, we're excited to announce this accessories line that further positions M-Edge to be the go-to provider of eReader accessories this holiday season and beyond,” commented Patrick Mish, CEO of M-Edge Accessories. “M-Edge is committed to building out differentiated eReader accessories that not only meet the needs of our customers, but enhance and personalize their eReading experience, regardless of their device selection.”

M-Edge Professional Line for Sony 300 Pocket Edition and 600 Touch Edition

M-Edge’s Professional line of Sony jackets is aimed at the classic and stylish consumer. This comprehensive line includes the Executive, GO!, and Platform Jackets in a variety of genuine leather colors, and are the ideal solution for sophisticated users with a professional, active, on-the-go lifestyle.

Executive Jacket ($29.99): Wraparound closure strap, sophisticated full-surface protection, available in 11 genuine leather colors, compatible with e-Luminator booklight.

GO! Jacket ($29.99): Ultra-slim, lightweight jacket in 8 genuine leather colors, compatible with e-Luminator booklight.

Platform Jacket ($29.99): Bookstand-style design allows for hands-free reading, available in 11 genuine leather colors, compatible with e-Luminator booklight.

M-Edge Sport Line for Sony 300 Pocket Edition and 600 Touch Edition

The M-Edge Sport jackets are the preeminent accessories for adventurous and rugged readers who brave the elements with device in tow. Each Sport line jacket is made of sturdy ripstop nylon or impact resistant neoprene, and offers superior protection from wear and tear, dirt, sand, and moisture. The Latitude Jacket, Leisure Jacket, and the Touring Sleeve make up the Sport Line products, and each is available in six colors.

Latitude Jacket ($29.99): Folds back for convenient reading, utilizes double zipper closure for device security, and includes front and back zipper pockets for storage of chargers and other accessories.

Leisure Jacket ($29.99): Read-through, clear vinyl front cover with protective zipper closure is splash and dust-resistant, and ideal for the beach or pool.

Touring Sleeve ($29.99): Lightweight sleeve provides robust and stylish protection while on-the-go.

M-Edge e-Luminator2 Booklight for Sony 300 Pocket Edition and 600 Touch Edition

M-Edge will also be releasing two new versions of their innovative e-Luminator2 booklight, designed to match and fit the Sony devices. The e-Luminator is a custom-designed, compact and lightweight booklight that works seamlessly with most of M-Edge's jackets and can be stored in the jacket’s spine for convenient, on-the-go reading.

The light features a super-bright LED bulb and an optical quality lens to uniformly disperse the light across the eReader screen. Powered by a standard AAA battery, the light has endurance for more than 20 hours of operation without dimming. The M-Edge e-Luminator2 booklight for Sony Reader Pocket & Touch Editions will retail for $19.99.

All M-Edge products for Sony Reader are available on www.medgestore.com and www.amazon.com.

About M-Edge Accessories, LLC

Founded in 2006 as an answer to the growing market for eReader accessories, M-Edge Accessories is a privately-held company headquartered in Odenton, Maryland. Over the past four years, M-Edge's product line has grown to include several lines of accessories for the most popular eReader devices on the market, including Amazon Kindle, Sony Reader, iRex, and Bookeen. M-Edge strives to continually develop inventive and stylish products to enhance the (e)Reading experience all while providing superior customer service.

Sony Reader is a trademark of Sony or its affiliates. M-Edge Executive, Platform, GO!, Latitude, Leisure, and Touring Sleeve Jackets are trademarks of M-Edge Accessories, LLC. All other brands and products referenced herein are acknowledged to be trademarks or registered trademarks of their respective holders.

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