Datatel Partner Releases Major Study on Prospect Research for Higher Education Fundraising

WealthEngine Reveals Eight Best Practices by Colleges and Universities

FAIRFAX, Va.--(BUSINESS WIRE)--Datatel partner WealthEngine released the results of a six-month study of the benefits of prospect research in higher education fundraising. The study is based on in-depth surveys and qualitative interviews with college and university development professions, and details five university case studies, including one from Datatel client Roanoke College. The findings also include eight best practices for prospect research, as well as worksheets for calculating return on investment for wealth-screening applications.

A copy of the study can be downloaded from a link at http://www.datatel.com/FindYourDonors.

Datatel Colleague^® Advancement and WealthEngine FindWealth^™ solutions integrate closely to empower institutional fundraisers. Colleague Advancement manages everything that is important to a fundraiser — such as demographic information, giving and contact patterns, and communications — in a “database of record” so that fundraisers can manage campaign goals and donor information effectively.

FindWealth locates potential donors by acting as a “virtual” prospect researcher. The solution identifies hard assets by data mining donor and prospect lists from 30 sources, including real estate, philanthropic and campaign gifts, corporate biographies, stock holdings, and other hard-asset databases.

More information about Colleague Advancement and its integration with FindWealth will be available in Datatel’s booth (#304) at EDUCAUSE 2009, November 3–5 in Denver.

Datatel Colleague Advancement is one part of Datatel’s Strategic Academic Enterprise, a holistic approach for achieving institutional and student success: Strategic Enrollment Management, Strategic Planning, Institutional Advancement and Marketing, Teaching and Learning, and Performance and Operational Management.

About Datatel, Inc.

Datatel is the industry’s most experienced provider of technology products, services, and insight to higher education. Colleges, universities, and technical schools across North America partner with Datatel to construct Strategic Academic Enterprises dedicated to achieving student success. The company has focused exclusively on higher education since 1979, and its technology is used by nearly 800 institutions serving more than five million students. For more information, visit www.datatel.com.

About WealthEngine

WealthEngine is a leading provider of sophisticated prospect research and analytics to nonprofit organizations and institutions of higher education, financial services firms, and other for-profit organizations. More than 2,000 clients use WealthEngine products for comprehensive prospect research on individuals, companies, and foundations. Headquartered in Bethesda, Md., WealthEngine offers products in the United States and the United Kingdom. For more information, visit www.wealthengine.com.

©2009 Datatel, Inc. All rights reserved. Datatel and Colleague are registered trademarks of Datatel, Inc. All other names, products, and services mentioned are the trademarks or registered trademarks of their respective companies.