SAN LEANDRO, Calif.--(BUSINESS WIRE)--The North Face®, the world’s premier supplier of authentic, innovative and technically advanced outdoor apparel, equipment and footwear, today announces its commitment to help halt climate change by actively supporting Business for Innovative Climate & Energy Policy (BICEP) and 350.org, and challenges consumers and businesses to do the same.
“The future success of our business is fundamentally linked to having a healthy planet, and we believe that a strong climate change policy is necessary to affect real and meaningful change,” says Steve Rendle, president of The North Face and parent company VF Corporation’s Outdoor Americas coalition. “We must all get involved.”
“Our athletes, consumers and employees are seeing firsthand the negative impacts of climate change in their expeditions and everyday lives with melting glaciers, droughts, decimated forests, and alterations in wildlife habitat,” says Letitia Webster, director of corporate sustainability & communications for The North Face. “We want to positively influence climate change policies and legislation by leveraging our brand recognition in the marketplace to make a real and lasting impact on our environment.”
The North Face is proud partner of BICEP, which works directly with key allies in the business community and with relevant members of Congress to support comprehensive energy and climate legislation. The North Face supports BICEP’s efforts, which included a visit earlier this month to Washington, D.C. along with other U.S. corporations to urge the Senate to take swift action on an energy and climate bill.
The North Face also strongly believes in and supports the mission of 350.org, an organization that is striving to reduce the world’s amount of carbon in the atmosphere to 350 parts per million.
To create awareness of its mission, 350.org is promoting an International Day of Climate Action on October 24, 2009. The day calls for people around the world to organize an action incorporating the number 350 at an iconic place in their community, and then upload a photo of their event to the 350.org website.
“We are helping to create awareness and action around the globe for 350.org through our website, store signage, and active employee participation,” explains Webster. “Our employees around the world will participate in the International Day of Climate Action through the collaborative production of a video that highlights this urgent and critical issue.”
“Our hope is to inspire our constituency to take action now on climate change by contacting their local legislator or participating in the International Day of Climate Action,” concludes Rendle. “Ultimately, the passage of ACES will increase the likelihood of reaching an agreement for international action on climate change at the United Nations Climate Change Conference in Copenhagen this December.”
To join The North Face to positively affect climate change policy, download this helpful “Call4Climate Toolkit” that outlines specific steps on how to contact your senators by phone, in person or at a local meeting to urge them to pass meaningful climate change. Then go to http://www.350.org/ to sign the petition that calls on world leaders to pass effective climate policies and to participate in the International Day of Climate Action on October 24, 2009, or to use their “Tell a Friend” feature.
“We also encourage everyone to make personal changes that can contribute to helping the climate such as carpooling, turning off lights when not in use, drive energy-efficient vehicles, and walking to work to name just a few,” concludes Webster. “We all can make a difference.”
About The North Face®
The North Face, a division of VF Outdoor, Inc., was founded in 1968. Headquartered in San Leandro, California, the company offers the most technically advanced products in the market to accomplished climbers, mountaineers, snow sport athletes, endurance athletes, and explorers. The company's products are sold in specialty mountaineering, backpacking, running, and snow sport retailers, premium-sporting goods retailers and major outdoor specialty retail chains.
The North Face’s commitment to climate change is evident through its four-step process:
BICEP (Business for Innovative Climate & Energy Policy) members include The North Face, Levi Strauss & Co., Nike, Starbucks, Sun Microsystems, The Timberland Co., eBay, Gap Inc., Symantec, Clif Bar & Company, Seventh Generation, Aspen Skiing Company and Jones Lang LaSalle. BICEP is coordinated by Ceres, a leading coalition of investors, environmental and public interest organizations working with companies to address sustainability challenges such as climate change.
350.org is an international campaign dedicated to building a movement to unite the world around solutions to the climate crisis–the solutions that science and justice demand. The mission is to inspire the world to rise to the challenge of the climate crisis—to create a new sense of urgency and of possibility for our planet. The 350.org message--that those three digits are the most important number on the planet–has spread rapidly in the 18 months since scientists first published the finding that 350 parts per million (ppm) is the safe upper limit of carbon dioxide in the atmosphere.