Vertiyo, New Branding and Creative Services Agency, Launches in New York

NEW YORK--(BUSINESS WIRE)--Vertiyo Creative Group Inc., a new full-service branding and marketing agency, has launched in New York City. Headed by Principal/Executive Creative Director Marc Scibelli ([e-mail]), Vertiyo is focused on providing marketers with a new relationship model that combines traditional agency services with the insight of a digital think tank. For profiles of agency staff, capabilities and client experience, visit www.vertiyo.com.

“Today, marketing success requires the imagination to come up with exciting new ideas, the resourcefulness to know how to test them with minimal risk and resources, and the courage to overcome the status quo”

Scibelli founded Vertiyo following a two-year stint as Corporate Creative Director for ALM, one of the largest business-to-business integrated media companies in the U.S. He has also served as Senior Art Director for Walker Digital, parent company of priceline.com, and Art Director for Cendant Corporation. Scibelli’s agency background includes more than a decade of experience at agencies including EURO RSCG Life Chelsea and McCann Erickson, with a focus on pharmaceutical marketing. His work with pharma clients includes the relaunch of Plavix, serving as lead creative on several global accounts for Boehringer-Ingelheim and work as lead creative for the launch of Wyeth's newest antidepressant, Pristiq. He served as a member of the Newsday staff reporting team that received the Pulitzer Prize in 1997, providing deadline graphics for an ongoing series of reports on a major airline crash and its aftermath.

Scibelli has leveraged Web 2.0 technologies to launch several new successful online businesses, including VirtualAdAgency.com, ScrappyUpstarts.com and TwitterPromoBuilder.com. He is an active marketing presence on Twitter and can be followed at http://twitter.com/marc421.

“Today, marketing success requires the imagination to come up with exciting new ideas, the resourcefulness to know how to test them with minimal risk and resources, and the courage to overcome the status quo,” said Scibelli. “Vertiyo is pioneering a new agency-as-partner model, providing clients with innovations, such as risk-sharing cooperatives and proprietary digital products, to help their brands move forward.”

Agency offices are located at 17 Battery Place, Suite 906, New York, NY 10004/ [phone].

Vertiyo Creative Group is a full-service agency that delivers superior client performance based on creative curiosity. Part ad agency, part digital think tank, Vertiyo Creative Group is pioneering a new agency-client partnership model through innovations such as risk-sharing cooperatives and creation of proprietary digital products. To learn more, visit www.vertiyo.com.