40 Experts a La Carte for MIDEM+

PARIS--(BUSINESS WIRE)--More contacts, more advice. In 2010, MIDEM will push innovation further with MIDEM+, a new event dedicated to personalised networking where digital and music industry executives will be able to hold one-on-one meetings with around 40 experts from a wide range of fields including digital marketing, working with brands and looking for funding. MIDEM+ will open its doors in Cannes from 23 to 27 January, 2010.

“The idea is to offer tailor-made advice and a more individual approach. MIDEM+ is aimed at MIDEM participants who want to build on their experience of the marketplace and go home with the kind of concrete advice that is indispensable for developing their own businesses”

“The idea is to offer tailor-made advice and a more individual approach. MIDEM+ is aimed at MIDEM participants who want to build on their experience of the marketplace and go home with the kind of concrete advice that is indispensable for developing their own businesses,” said Dominique Leguern, director of MIDEM.

Those taking part in MIDEM+ will meet experts who are specialists in their given field and who will respond to specific problems. They can count on the shrewd advice of Jon Cohen, pioneer in the area of relationships between music and major brands, working notably with Converse, Nike and Microsoft. For everything to do with digital marketing, MIDEM+ attendees can look to the expertise of Neil Cartwright, who was behind The Prodigy’s web campaign. Two experts will be available for their knowledge in the field of marketing the artist: Matt Drouin, whose input helped the group Metric to sell more than 100,000 units via their web-site in one month; and Emily White, who was behind the international success of the Dresden Dolls.

In the exhibition area reserved for MIDEM+, participants will be welcomed by “connectors.” Their mission will be to put attendees in the hands of the right business contacts. Chosen for their considerable knowledge of music industry leaders, these three pioneers of new business models in the sector will be there to oversee this matchmaking: Ted Cohen (TAG Strategic), Denzyl Feigelson (AWAL and consultant for iTunes & Coca) and Bruce Houghton (Skyline Music / Hypebot.com).

Important: Participation in MIDEM+ requires separate registration. “Early bird” reduced rates are available until 31 October.

Registration to MIDEM+ and a full list of experts available at:

http://www.midem.com/MIDEM/Midem-plus/

New this year:

• MidemNet for free! - Access to the cutting-edge digital business conference included in MIDEM registration.
• MidemNet Lab - Discover the latest business innovations through a selection of 15 promising music start-ups chosen by a jury of highly successful entrepreneurs.
• MIDEM+ - Innovative networking solutions and one-on-one expert guidance to boost business efficiency.
• Redesigned exhibition zone - Networking, knowledge and open meeting places right at the heart of the market.
• The Fringe - A friendly and efficient manner to showcase artists to the world.

Discover all the latest news on our website www.midem.com.

Note to the editors:

ABOUT REED MIDEM

Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDOC, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, MIPIM, MIPIM Asia, MIPIM HORIZONS and MAPIC for the property and retail real estate sectors.

Reed Exhibitions is the world’s leading events organiser, with over 470 events in 37 countries. In 2008 Reed brought together over seven million industry professionals from around the world generating billions of dollars in business. Today Reed events are held throughout the Americas, Europe, the Middle East and Asia Pacific, and organised by 38 fully staffed offices.

Reed organises a wide range of events, including exhibitions, conferences, congresses and meetings. Its portfolio of over 470 events serves 44 industry sectors, including: Aerospace & aviation, automobiles, broadcasting, building & construction, electronics, energy, oil & gas, engineering, manufacturing, environment, food service & hospitality, gifts, healthcare, interior design, IT & telecoms, jewellery, life science & pharmaceuticals, machinery, medical education, printing & graphics, property & real estate, security & safety, sports & recreation, travel.

For further information about Reed MIDEM visit www.reedmidem.com