Great Wolf Resorts and Nestlé TOLL HOUSE Sweeten Family Travel with New Promotional Alliance

MADISON, Wis.--(BUSINESS WIRE)--Great Wolf Resorts, Inc.^® (NASDAQ: WOLF) and Nestlé^® TOLL HOUSE^® today announced an agreement to provide North America’s largest family of indoor waterparks with an “Official Chocolate Chip Cookie” at ten participating Great Wolf Lodge^® properties around the country and Blue Harbor Resort^™ in Sheboygan, Wis.

“Baking Nestlé Toll House chocolate chip cookies for your children has always been a sign of love from Mom”

“There’s nothing better than enjoying a warm chocolate chip cookie with a glass of milk, talking to your kids about their day,” said Marion Edwards, Corporate Director of Food & Beverage Experience and Concept Development for Great Wolf Resorts. “Through Great Wolf’s alignment with Nestlé Toll House, we’re bringing this family experience to life at several touchpoints at our resorts.”

Nestlé Toll House cookies will be available at the on-property restaurants including Camp Critter Bar & Grill and On The Rocks Bar & Grill and at Bear Paw Sweets & Eats (a confectionary shop). Additionally, Nestlé Toll House cookies will be available to guests through Wiley’s Sleepytime Snack, a “cookies and milk” room delivery and turn down service (where available). Nestlé Toll House cookies will also be included on the menus of the Great Wolf Lodge conference centers.

“Baking Nestlé Toll House chocolate chip cookies for your children has always been a sign of love from Mom,” said Phil Dewester, marketing manager for Nestlé Toll House. “It’s only fitting that a family vacation at Great Wolf Lodge now will include enjoying America’s favorite cookie.”

In addition to inclusion on the resort menus, Nestlé Toll House recipe books will be available for guests during the holiday season, and Nestlé will be featured on Great Wolf Resorts’ in-room television channel as well as in guest newsletters. The partnership allows for the development of additional marketing and promotional programs between the two companies.

Other well-known brand products available at Great Wolf Resorts include Dunkin’ Donuts, Splashers, Enterprise Rent-A-Car, Starbucks, Pizza Hut, Pepsi, Aquafina, Little Tikes, Nestlé USA’s Edy’s, Dreyers, and Toll House brands, and National Geographic Entertainment.

Information on Great Wolf Resorts’ properties may be found online at www.greatwolf.com.

About Great Wolf Resorts, Inc.

Great Wolf Resorts, Inc.® (NASDAQ: WOLF), Madison, Wis., is North America’s largest family of indoor waterpark resorts, and, through its subsidiaries and affiliates, owns and operates its family resorts under the Great Wolf Lodge® and Blue Harbor Resort™ brands. Great Wolf Resorts is a fully integrated resort company with Great Wolf Lodge locations in: Wisconsin Dells, Wis.; Sandusky, Ohio; Traverse City, Mich.; Kansas City, Kan.; Williamsburg, Va.; the Pocono Mountains, Pa.; Niagara Falls, Ontario; Mason, Ohio; Grapevine, Texas; Grand Mound, Wash.; and Charlotte/Concord, N.C.; and Blue Harbor Resort & Conference Center in Sheboygan, Wis. Through Great Wolf Resorts’ environmental sustainability program, Project Green Wolf™, the company is the first and only national hotel chain to have all US properties Green Seal™ Certified – Silver.

The company’s resorts are family-oriented destination facilities that generally feature 300 – 600 rooms and a large indoor entertainment area measuring 40,000 – 100,000 square feet. The all-suite properties offer a variety of room styles, arcade/game rooms, fitness rooms, themed restaurants, spas, supervised children’s activities and other amenities. Additional information may be found on the company’s Web site at www.greatwolf.com.

About Nestlé USA

Named one of “America’s Most Admired Food Companies” in Fortune magazine for the twelfth consecutive year, Nestlé USA provides quality brands and products that bring flavor to life every day. From nutritious meals with Lean Cuisine® to baking traditions with Nestlé® Toll House®, Nestlé USA makes delicious, convenient, and nutritious food and beverage products that enrich the very experience of life itself. That’s what “Nestlé. Good Food, Good Life” is all about. Well-known Nestlé brands include: Nestlé® Toll House®, Nestlé® Nesquik®, Nestlé® Coffee-mate®, Stouffer’s®, Lean Cuisine®, HOT POCKETS® and LEAN POCKETS® brand sandwiches, Nescafé®, Nescafé® Taster’s Choice®, NESTLÉ® Juicy Juice®, Buitoni®, DREYER’S/EDY’S®, Nestlé® Crunch®, Nestlé® Butterfinger®, and Wonka®. Nestlé USA, with 2008 sales of $8.8 billion is part of Nestlé S.A. in Vevey, Switzerland — the world’s largest food company — with 2008 sales of $101 billion. For product news and information, visit http://www.Nestleusa.com or NestleNewsroom.com.

All trademarks are owned by Société des Produits Nestlé S.A., Vevey, Switzerland.

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