Acquia Selects PAN Communications As Its National AOR

Commercial Open Source Software Company Selects Firm to Increase Awareness

ANDOVER, Mass.--(BUSINESS WIRE)--PAN Communications, a mid-sized public relations firm specializing in technology, consumer and professional services, today announced it has been named AOR for commercial open source software company Acquia, the enterprise guide to social publishing.

“The chemistry we have with PAN, their knowledge in open source and the Enterprise 2.0 space were all huge factors in our decision to go with the firm”

PAN will focus on everything from media relations to thought leadership through speaking and awards for Acquia. The firm will also be working on social media initiatives and executive visibility for CEO Tom Erickson and Acquia’s CTO and Co-founder, Dries Buytaert.

“The chemistry we have with PAN, their knowledge in open source and the Enterprise 2.0 space were all huge factors in our decision to go with the firm,” said Lynne Capozzi, VP of Marketing, Acquia. “PAN has impressive experience designing and executing creative social media initiatives and a long, successful history within the traditional PR space. So for us, PAN offered the perfect mix of offerings for what Acquia needs and we’re excited to already see a handful of programs come to fruition.”

Acquia helps organizations of all sizes build social publishing websites quickly, easily and with a lower total cost of ownership by leveraging Drupal, the open source social publishing platform that blends content and community. Acquia’s products, services and support enable companies to leverage the power, technical innovation and economic value of Drupal while simplifying the experience, removing the complexity and minimizing the risk.

“Acquia is bringing to the market products and services that quickly and more importantly, easily build community-oriented websites for businesses and instills the confidence they need for Drupal social publishing,” said Joel Richman, director of social media for PAN Communications. “Acquia’s success as a software company and their active participation in the Drupal open source community puts them beyond cutting edge and we’re honored to help them strengthen an already solid brand. We look forward to a fantastic partnership.”

About PAN Communications

The world of public relations has changed. Communications initiatives cross more marketing channels than ever before. Some call it World 2.0. We call it business as usual. PAN Communications is an award winning public relations agency that utilizes all media and disciplines to increase awareness and opportunities that impact our clients’ bottom line. As an integrated communications partner to companies that lead their industries or those that aspire to, PAN delivers strategic, high-impact results across technology, professional services and consumer brands. For more information on how PAN can help your business, visit our website at www.pancommunications.com or call 978-474-1900.