Email Boosts Referrals for Video Chat, Conference Provider

ooVoo Connects with Customers, Drives Engagement with Triggered Email

INDIANAPOLIS--(BUSINESS WIRE)--ExactTarget announced today that online video communications provider ooVoo doubled the growth of user-to-user email invites following the integration of ExactTarget’s on-demand email platform.

“Customers can also use the ExactTarget technology to deliver an ooVoo video message to one of their contacts, creating a more personal referral.”

The results follow ooVoo’s decision to replace its in-house triggered email marketing engine with ExactTarget’s Advanced Edition that powers automated, real-time email invitations and lead nurturing campaigns.

“Smart use of the email channel has allowed us to tap our current customers to help expand our new user base in a very organic way,” said Eliran Almog, ooVoo’s marketing manager. “Customers can also use the ExactTarget technology to deliver an ooVoo video message to one of their contacts, creating a more personal referral.”

Using ExactTarget’s Application Program Interface (API), an email invitation is automatically sent when an ooVoo customer clicks to invite friends to join their network. ExactTarget’s triggered email technology also powers ooVoo’s lead nurturing campaign aimed at converting free trial users into paid users.

The company also leverages ExactTarget’s list segmentation tools to engage inactive users. One of ooVoo’s most recent re-engagement campaign posted a 25 percent increase in product downloads.

“Small but sophisticated business like ooVoo are leveraging our reliable and powerful one-to-one marketing platform to connect with their customers and drive increased sales,” said Tim Kopp, ExactTarget’s chief marketing officer. “ExactTarget’s technology provides businesses of all sizes the industry’s most flexible and scalable solution to deliver results through integrated email, text messaging, Websites, voice messaging and social media.”

The news of ooVoo driving user engagement follows the launch of a nine-page guide that highlights how small- and medium-sized businesses are using advanced, budget-friendly, one-to-one marketing solutions to drive sales and compete with larger, enterprise rivals. The guide is available free of charge online at www.exacttarget.com/ThinkBig. To learn more about ooVoo’s personal and business communication tools, visit www.oovoo.com.

About ExactTarget

ExactTarget is a leading global provider of on-demand email and one-to-one marketing solutions. The company’s software as a service technology provides organizations a single platform to connect with customers via triggered and transactional email, integrated text messaging, voice messaging, landing pages and social media. Supported by collaborative global services teams, ExactTarget’s technology integrates with more sales and marketing information systems than any other in the industry, including Salesforce.com, Microsoft Dynamics CRM, Omniture and Webtrends among many others. ExactTarget’s software powers permission-based multi-channel communications for thousands of organizations around the world including Expedia.com, Aurora Fashions, Papa John’s, CareerBuilder.com, Gannett Co., Inc., The Leukemia & Lymphoma Society, The Home Depot, Liberty Mutual Group and Wellpoint, Inc. For more information, visit www.exacttarget.com or call 1-866-EMAILET.

About ooVoo

ooVoo provides a high-quality webcam video chat and communication service that delivers a meaningful way for people to call and connect over the Internet. ooVoo’s technology enables people to experience a face-to-face conversation and share a full range of emotions as if they are in the same room together, whether they are across the street or across the globe. ooVoo’s superior quality video and audio are available to anyone with a computer, broadband connection and a web camera, for real-time video calls with up to six friends, relatives and colleagues simultaneously. ooVoo offers high-resolution video, up to six-way video conversation recording, telephony, desktop sharing, video messaging, instant message chat and file sharing among other capabilities. ooVoo is privately held and headquartered in New York, NY. You can learn more and download free ooVoo software at http://www.ooVoo.com.