The Return of Archway Cookies

ASHLAND, Ohio--(BUSINESS WIRE)--Cookie enthusiasts pour a glass of milk or brew a fresh pot of coffee and celebrate the return to prominence of Archway^® cookies! The freshly-baked and uniquely-shaped assortment of Archway^® cookies is once again widely available throughout the northeast, mid-Atlantic, southeast, midwest and south central United States.

“When we acquired the Archway® cookies brand, many consumers shared in our excitement, remembering Archway® cookies at family gatherings, picnics and holiday events”

More than 20 soft and crisp varieties of the great-tasting Archway^® cookies are returning to store shelves under the new ownership of Lance, Inc. — a national snack food manufacturer.

-- Oatmeal	-- Chocolate Chip	-- Apple Oatmeal Fruit Filled
-- Oatmeal Raisin	-- Windmill	-- Strawberry Fruit Filled
-- Iced Oatmeal	-- Frosty Lemon	-- Raspberry Fruit Filled
-- Molasses	-- Gingersnap	-- Date Oatmeal Fruit Filled
-- Iced Molasses	-- Reduced Fat Gingersnap	-- Sugar Free Soft Oatmeal
-- Soft Sugar Drop	-- Iced Circus Animals	-- Sugar Free Chocolate Chip
-- Dutch Cocoa	-- Coconut Macaroon

Consumers can expect the same high-quality Archway^® cookies they have come to love and associate with traditions like a summer picnic, sharing a cup of coffee with a friend or even holiday celebrations.

The 8- to 9.5-ounce tray-size varieties retail for about $2.99 and the 14-ounce bags are available for about $3.49. Prices and varieties may differ among retailers. Archway also expects to make several of its Holiday Cookie favorites available in November 2009.

Under previous ownership in October 2008, the company abruptly declared bankruptcy and briefly shuttered its Ashland, Ohio, bakery. Lance, Inc. purchased the Archway^® brand in December 2008 and quickly resumed operations at the bakery, with the promise of continuing to make Archway^® cookies with the same classic recipes fans have cherished for decades.

“When we acquired the Archway^® cookies brand, many consumers shared in our excitement, remembering Archway^® cookies at family gatherings, picnics and holiday events,” said Holly Tolson, Brand Manager of Archway^® cookies. “It soon became clear to us that we aren’t just making a popular cookie; we’re giving consumers a way to reconnect with family memories and simple traditions.”

Today Archway^® cookies are still baked fresh at its Ashland bakery by Archway master bakers. Visit ArchwayCookies.com to learn more about Archway^® cookies, to view a list of retailers by state or to be notified once the holiday cookie line is available.

Archway^® cookies are widely available in most grocery outlets for consumers to enjoy or share with family and friends. The great-tasting, freshly-baked Archway^® cookies are available in more than 20 soft and crispy varieties -- with Archway^® Holiday Cookie varieties slated to return in November 2009. The origins of Archway date back to 1936 when a husband and wife team began baking soft oatmeal cookies in their Michigan garage. Since that time, Archway^® cookies have been enjoyed as part of family traditions and moments shared between friends.