According to In-Stat, E-Book Consumers want Longer Battery Life, Internet Connectivity and Email

SCOTTSDALE, Ariz.--(BUSINESS WIRE)--The electronic book (e-book) segment, having firmly established itself in the US market, has plenty of room for growth that will be bolstered by new features such as e-mail and Web connectivity, reports In-Stat (http://www.in-stat.com). An e-book is a handheld consumer electronics (CE) device capable of accessing and storing a wide array of digitized books for portable use. Examples are the Amazon Kindle DX and the recently introduced Sony E-Reader Daily Edition.

“Electronic Book Survey: US Consumers’ Attitudes and Behaviors Towards the Burgeoning E-Book Market”

“According to In-Stat’s most recent consumer survey, current e-book owners desire email capability in the next e-book they purchase”, says Stephanie Ethier, In-Stat analyst. “Longer battery life and Internet connectivity are the top two desired features among respondents who don’t currently own an e-book but plan to buy one in the next year.”

Recent research by In-Stat found the following:

• Amazon is the leading brand of e-book owned.
• The largest percentage of e-book owners (45.5%) is spending between $9 and $20 a month on e-book content.
• Eleven percent of total survey respondents said they planned to purchase an e-book over the next 12 months.

The research, “Electronic Book Survey: US Consumers’ Attitudes and Behaviors Towards the Burgeoning E-Book Market” (#IN0904571ID), covers the US market for e-books with results from a US consumer survey. It includes:

• Examination of consumer attitudes towards e-books.
• Preferences of current and potential users.
• Data on how much consumers are willing to spend on e-book devices.
• Habits of current e-book users including monthly spending estimates.

For a free sample of the report and more information, please contact a sales representative: http://www.instat.com/sales.asp

To purchase it online, please visit: http://www.instat.com/catalog/wcatalogue.asp?id=27

The price is $1,495 (US).

About In-Stat

In-Stat’s market intelligence combines technical, market and end-user research and database models to analyze the Mobile Internet and Digital Entertainment ecosystems. Our insights are derived from a deep understanding of technology impacts, nearly 30 years of history in research and consulting, and direct relationships with leading players in each of our core markets. In-Stat provides its research through reports, annual subscriptions, consulting and advisory services to inform critical decisions. Technology and semiconductor vendors, infrastructure and device manufacturers, service providers and media companies worldwide rely on partnerships with In-Stat’s tenured, experienced staff and on our in-depth market intelligence to support critical business, product and technology decisions.

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